Sound Business Idea Flashcards
is an economic opportunity which is within the reach of the entrepreneur and which will provide him with a desirable value.
Sounds business ideas
is defined as “ the reorganization of experiences into new configurations. This will mean mentally taking things apart, rearranging the pieces in new and potentially productive arrangements, and looking beyond normal frameworks for new solutions.
Creativity
The creative process
Preparation
Incubation
Insight, and
Verification
The elements of creativity
Drive
Fluency
Flexibility
Originality
Awareness
It refers to the motivation, or willingness to repeat a process until the answer to a problem is obtained.
Drive
It refers to the ability of the creative person to come up with a lot of ideas regarding the problem under consideration. For example, if the problem relates to “ how one will cross a certain river” a listing of ideas by a creative person
Fluency
– It refers to thinking beyond a certain category of ideas. The person who first thought of catching fish with the use of electricity powered by a battery has flexibility. His thinking is highly flexible. Those whose thinking are flexible will concentrate in providing solutions not much different from what is practiced , i.e, the use of a net.
Flexibility
It refers to the ability to consider the use of rare and unusual ideas.
Originally
– It refers to the ability to see unsual connections between objects or things.
Awareness
Types of innovation
- product innovation
- process innovation, and
- marketing innovation
It refers to new products or services as well as improvements of old products or services.
Product innovation
– It refers to improvement of process in the organization
Process innovation
It refers to improvements in the marketing functions of promotion, pricing , distribution, packaging and advertising
Marketing innovation
The mgsr is determined by using the formula as follows
MGSR = (GPI +MOE)/GPM
Carpenter has devised some yardsticks for entrepreneurial success which is a formula he calls
Success probability factor (SPF)