Sonia Lopez

Question 1

Component

Answer 1

Each of the elements placed within a composition:headline , subheadline, captions, copy, byline, photos typography, banners, images, links, etc.

Question 2

Composition

Answer 2

the way in which components of a design are visually combined and arranged to create a final product

Question 3

Concept

Answer 3

abstract elements of theme, connotation, message and style

Question 4

Alignment

Answer 4

the lining up of components with each other based on the edges of guides within a composition.

Question 5

Flow

Answer 5

guides a viewer through a composition by the placement of components

Question 6

Direction

Answer 6

the management of the movement of components within a composition

Question 7

Placement

Answer 7

the position of items, placement of items within a page/spread determines the spatial relationship between elements and determines their relevance and significance

Question 8

Harmony

Answer 8

visual harmony means agreement between elements, and is a key component to developing the theme and visual appearance in a composition

Question 9

Unity

Answer 9

the feeling of harmony between components of a composition, creating a sense of completeness

Question 10

Balance

Answer 10

the distribution of the components of a composition giving it a stable feel or appearance it maybe be symmetrical, asymmetrical, or radial

Question 11

proportion

Answer 11

the relative size and scale of components of a composition that create a feeling of unity: the relative size of all the components to the whole composition

Question 12

Scale

Answer 12

the relative size of one component to another

Question 13

Grouping

Answer 13

elements that are unified as a whole base on proximity, similarity, continuation or alignment

Question 14

Proximity

Answer 14

the grouping of objects based on their closeness to one another

Question 15

Rhythm

Answer 15

the repetition or alternation of components within a composition

Question 16

Division

Answer 16

the use of white or negative space to separate of distinguish components in a composition

Question 17

contrast

Answer 17

differences in color, size, shape, location or relationship that compares/creates differences in a composition

Question 18

emphasis

Answer 18

a component that stands out in a composition and draws a viewers attention

Question 19

Value

Answer 19

the measure of lightness an darkness in composition

Question 20

spatial relationships

Answer 20

the relationship of all components within a composition and their position within space.