solution life cycle

Question 1

What are the stages of the solution life cycle

Answer 1

Intro
Growth
Shake-Out
Maturity
Decline
Obsolescence
Residuality

Question 2

What are the objectives of the intro phase

Answer 2

MAIN: Link our product to the selected Budget

OTHERS:
Inform about the existence of the
product

Push buyers to try the product

Introduce the product in distribution
networks

Question 3

What are the objectives of the Accelerated Growth

Answer 3

Extend and develop the market

Maximize market presence and share

Inform the market about the basic and
simple advantages the innovation
offers

Question 4

In the Accelerated Growth Phase, you should focus on intangibles to communicate your product

Answer 4

False, you should use TANGIBLES

Question 5

Objectives of slow growth phase

Answer 5

Maximize Market share and create strong brand image

Focus on intangibles

Question 6

Objectives of the Shake-out phase

Answer 6

Market Segmentation
Maximize market share within each segment
Create and maintain brand loyalty

Question 7

Objectives of the Maturity Phase

Answer 7

Cash Flows