Socrative lesson 5

Question 1

Which of the following are the prime objectives of a Food and Beverage Marketing Plan?

Answer 1

• To remain relevant in the competitive marketplace
• To ensure for maximum exposure and hence the visibility of the operation
• To differentiate from the competitive set
• To generate incremental revenues above and beyond the day-to-day activity in the outlets

Question 2

(Big) Data allows us to better target customers when planning for activities and promotions.

Answer 2

true

Question 3

Why is it important to complete the F&B Marketing Plan before the annual budgeting plan process?

Answer 3

In order to include the additional revenues or costs associated to activities and promotions

Question 4

The F&B Marketing Plan is:

Answer 4

The global activities and promotions objectives for the coming year, and hence the commercial action and communications plan of the food and beverage department within an organization

Question 5

In the wider context of the hotel, the F&B marketing plan contributes to the global hotel operations. Which of the following answers does not apply in this context?

Answer 5

Allows for an opportunity to plan the promotions of employees

Question 6

In the wider context of the hotel, the F&B marketing plan contributes to the global hotel operations.

Answer 6

• Strategically aligns with the goals and objectives of the hotel
• Provides for an opportunity to add revenues to the top line (revenues) and hence enhancing the cash flow of the organization
• Takes the activities and business forecasts of hotel room sales into account
• Ultimately provides for an opportunity to market not only the food and beverage division but also the hotel as a whole (e.g. hotel and F&B packages)

Question 7

The offering of a white Alba truffle menu at Berceau des sens from November 1st through January 31st is an example of a:

Answer 7

Promotion

Question 8

In your words - What is the definition of the Marketing brief - provide one specific example.

Answer 8

The F&B Marketing coordinator maintains the marketing plan up to date and acts as a facilitator to ensure that the deadlines in task execution are met

Question 9

SWOT is

Answer 9

An acronym for: Strengths, Weaknesses, Opportunities and Threats

Question 10

The acronym S.M.A.R.T. stands for:

Answer 10

Specific, Measurable, Achievable, Relevant and Timebound