SOCMED Metrics --- Engagement metrics

Question 1

TRUE OR FALSE: Engagement metrics are numbers that show how people are interacting with your content.

Answer 1

TRUE.

Question 2

Which KPI is the number of approval actions (e.g. likes, favorites) a post receives relative to your total number of followers?

Answer 2

Applause rate

Question 3

THINK! How do you mathematically get the applause rate percentage?

Answer 3

[(TOTAL APPROVAL ACTIONS OF A POST RECEIVED OVER THE COURSE OF A REPORTING PERIOD) / (TOTAL FOLLOWERS)] X 100

Question 4

Which KPI refers to the number of engagement actions (e.g. likes, shares, comments) a post receives relative to your total number of followers?

Answer 4

Average engagement rate

Question 5

TRUE OR FALSE: Higher engagement means your content is resonating with the audience.

Answer 5

TRUE.

Question 6

TRUE OR FALSE: If you have a high engagement rate, the actual number of likes and shares and comments is irrelevant.

Answer 6

TRUE.

This is because the high engagement rate is relative to the number of followers an account has.

Question 7

THINK! How do you mathematically track average engagement rate percentage of every post?

Answer 7

[(TOTAL LIKES, COMMENTS, AND SHARES) / (TOTAL FOLLOWERS) X 100

Question 8

TRUE OR FALSE: Facebook and Twitter typically have higher engagement rates than Instagram.

Answer 8

FALSE.

FB and Twitter have lower engagement rates (e.g. 0.5% to 1%) compared to Instagram, who are known for their relatively high engagement rates (e.g. 3% to 6%)

Question 9

Which KPI refers to the ratio of shares per post to the number of overall followers? (in other words, the rate at which your followers take your content and share it through their networks?)

Answer 9

Amplification rate

Question 10

TRUE OR FALSE: The higher your amplification rate, the more willing your followers are to associate themselves with your brand.

Answer 10

TRUE.

Question 11

How do you mathematically get amplification rate percentage?

Answer 11

[(TOTAL POST SHARES) / (TOTAL FOLLOWERS)] X 100

Question 12

Which KPI refers to the number of people who shared your post relative to the number of unique views (i.e, impressions) it had during a reporting period?

Answer 12

Virality rate

Question 13

How do you mathematically get virality rate percentage?

Answer 13

[(NUMBER OF POST’S SHARES) / (NUMBER OF IMPRESSIONS)] X 100