sociology exams unit 1 Flashcards
Official statistics
Official statistics consists of numerical data produced by national and local governemnts and official bodies.
Hard statistics are those that should be completely accuate, apart from any errors. Soft statistics depend on people making decisions about what to record and how.
strengths and limitations of official statistics
strengths:
- readily available, free of charge and on the internet, so is cheap and easy to use
- usually produced by research that is well planned and organised, using large samples. they are likely to be reliable and representative so they can indentify patterns
- often repeated every year so they show changed over time and is possible to indentify trends
- allow researchers to make comparisons
limitations
- lack validity, reducing everything to numbers and not showing any detail or reasons behind respondents’ actions
- official statistics do not always mean what they mean and dont always show the full truth.
- statistics are rarely as complete and accurate as they claim to be
- official statistics have been produced by others and are unlikely to contain what a sociologist might like to know.
digital sources
digital sources include webpages, blogs, vlogs, forums etc. they can be used as a form of secondary data, either as a type of personal document because of social media posts or because of the source of information about what if happening in society and all around the world
strenths and limitations of digital sources
strengths:
- a vast range of information is available at a very low cost with easy access
- they are global making it easier to get information about different parts of the world
limitations
- some are misleading, biased or have incorrect information
- important context may be missing making it different to access validity
-access to digital sources in controlled by the government in some countries
media content
the ways in which certain social groups behave on the media is of interests to sociologists because they can affect people’s views and attitudes.
strenghts and limitations of media content
strengths:
- readily available and a source of information on many topics
- can be a useful starting point
- can be studied easily
limitations
- difficult to access validity of media content
- may be subjective and biased
- quantitative analysis of media content might miss wider context lacking validity
Interpreting and evaluating evidence from qualilative sources
- who produced the source? it is important to evaluate whose point of view is promoted and take into account groups of whose point of view is not available.
2.why was the source produced? was it intended to be read by others? - was the author in a position to know about the things they describe?
- does the source seem biased?
- is the author likey to have same views as other people in that time?
- are they other sources to contradict or elevate this source?
- is it clear how the author meant for this to be interpreted?
stages in research design
- indentifying a topic
- aims and hypothesis
- target population
- methods
- operationalisation
- pilot studies
- selection of topic
sociologists should identify a problem that seems like a puzzle, like why girls do better than boys at school. when deciding what to research, sociologists may be influenced by factors such as:
- their personal interests or experiences
- what they already know and what they dont know
- societal changes and developments
- whether funding is available or enough
- will it be possible to indetify and contact respondents
- what ethical issues will be raised
- aims and hypothesis
next is to review available evidence (in books or academic jouranls) to find out what is already known, who else has indentified the problem and how they invesigated it (literature review) and can indentify the aims of their research.
a hypothesis is a prediction or statement that the research will attempt to find evidence to support or disapprove.
- target population
the whole group of people the research is about and the people whom the findings will be applied to. because the target population will be quite broad, a sample of people will be selected to represent the target population and the research will focus on the sample.
- methods
sociologists have to choose from the various methods and their choice will be influenced by practical, ethical and theortical issues. the methods chosen must be able to produce data that will provide evidence supporting or disapproving the hypothesis and achieving the aim.
- operationalisation
the aims or hypothesis will contain or refer to some socioligcal key terms or concepts that may be abstract therfore the researcher needs to finds ways to ask questions about them or to measure or observe them.
- pilot studies
whatever method is chosen, it is sensible to test it before starting the main research. the research methods are tested with a small number of respondents in a limited way to see if there are any flaws in the design or if the research plan can be imporved.
sampling frame: a list of all or most of the people in the target polutation
electoral roll: a list of everyone registered to vote during elections, many countries have one and contain most adults living in the countrym if the target population is adults living in the country then electoral roll is a good choice
school registers: a list of school learners including information about them like their gender, are only available to genuine researchers and need to seek permisiion from someone in authoourity. if the target population is all leaners in a particular school then this is a good sampling frame