Sociocultural - Bandura (1961) Flashcards
Vicarious reinforcement
Our tendency to repeat or imitate behaviors for which others are being
rewarded
Self-efficacy
: Ones belief in one’s ability to succeed in accomplishing a task
Attention
Observer pays attention to a particular social behavior
Retention
Retains the sequence of behaviors and consequences for future imitations
Production
Repeats behavior in different social context and receives feedback from other
observers
Motivation
Repeat behaviors based on social responses and consequences
Social Cognitive Theory
emphasizes the critical role of self-beliefs in human cognition,
motivation, and behavior. Bandura’s theory argues that we learn from observing models that
receive rewards and punishments, a process called vicarious reinforcement
Aim
Demonstrate that if children are passive witnesses to an aggressive display by an adult,
they will imitate this aggressive behavior when given the opportunity
Procedure
One male and one female role model
- Three conditions: control group, group exposed to an aggressive model, and a group
exposed to a passive model. Adult models were separated by gender.
- Researchers (two independent observers) pre-tested the children assessing their
aggressiveness through observation (physical aggression, verbal aggression, and
aggression towards inanimate objects).
- Matched children to each group so there were similar levels of aggression
- Child was taken to the experimental room which was set out for play.
- In the non-aggressive condition, the model ignored the bobo while in the aggressive
condition the model had both physical and verbal aggression towards the bobo
- The experimenter took the child to another room and told not to play with the toys
- Then taken to another room with both aggressive and non-aggressive toys- child were
observed for imitation of physical, verbal, and non-aggressive verbal responses- and nonimitation of adult models: punching bobo, non-imitative physical and verbal
Results
Children who saw an aggressive model made more aggressive acts
- Boys if male observer showed aggression, girls if male observer should physical if female
observer showed verbal
Evaluation
Sample size small per each experimental group- difficult to generalize
- Shows aggression may be learned but not study whether aggression is innate
- Ethically problematic: exposing children to adult violence against the bobo, children
experienced undue stress and there was the potential for long-term psychological effects
of behavior
- Highly controlled- leaving children with strangers shows low ecological validity
- Cross sectional and only looked at aggression exhibited as a result of seeing the adult hit
the bobo- did not monitor long term effects
- Because gap exists between when a child observed the model and demonstrated the
behavior- cannot establish behavior is a result of observing
- Does not explain why some people never learn the behavior despite the criterion being
met
- Difficulty to assess self efficacy