Socio-cultural Influence Flashcards

1
Q

Why is winning important?

A

To make money for the club and winning sponsors are equally important as winning games

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2
Q

How does pressure to perform affect players and managers?

A

They are more likely to lose their jobs and be replaced if they don’t perform well

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3
Q

What does commercialisation do for sport?

A

Making it more business focused

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4
Q

What is the golden triangle?

A

Sport has close ties with the media and sponsorship

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5
Q

How much moderate physical activity should people aged 19 or over do a week?

A

150 minutes

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6
Q

How much moderate to vigorous activity a day should people aged between 5 and 18 do?

A

60 minutes

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7
Q

What is sport England?

A

A national organisation working to improve British exercise habits and increase participation in sport

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8
Q

What is the department for culture, media and sports (DCMS)?

A

The government department responsible for creating and implementing policy relating to sport (as well as other areas)

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9
Q

What are the national governing bodies (NGBs)?

A

Organisations responsible for the administration of each sport at a national level (eg the Football association; FA)

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10
Q

What percentage of people with a disability play sport on a regular basis?

A

17%

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11
Q

What percentage of people in England do less than 30 minutes of sport a week?

A

28%

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12
Q

What group the most likely to participate in sport?

A

Professional and managerial workers

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13
Q

Who are the least likely to participate in sport?

A

Manual workers and the unemployed

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14
Q

What percent of ethnic minority adults over the age of 16 play sport, at least once a week?

A

37%

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15
Q

What percent of men participate in sport more than women a week?

A

10%

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16
Q

What percent of people between the ages of 16 and 25 participate in sport at least once a week?

A

56%

17
Q

What percent of people over 25 participate in sport at least once a week?

A

32%

18
Q

How does education affect participation in sport?

A

• the amount of physical activities, provided by any given the school will be affected by a staff interest, funding and extracurricular commitments
• examinations can also decrease sporting participation due to study commitments

19
Q

What are the five factors affecting participation in sport?

A

Education
Age
Family
Gender
Ethnicity, religion, or culture

20
Q

Six More factors affecting participation in sport throughout the UK?

A

Role Models
Disposable income
Access and environment
Disability
Media coverage
Work commitments

21
Q

Three strategies to improve participation in sport?

A

Promotion
Provision
Access

22
Q

What are the four benefits for companies like BT and sky?

A

Fast paced viewing
Lower costs
easy to follow
Role model performers

23
Q

Why is spot aired at popular times?

A

To make sure that the TV companies get the biggest audiences possible

24
Q

How has sport benefited from the technological developments?

A

It can make sport more exciting

25
Q

Why are radio programs useful in sport?

A

They provide a running commentaries
It gets the public involved

26
Q

Why does social media help in sport?

A

It keeps people up to date with scores and live updates

27
Q

What are the two types of newspapers and what do they do?

A

• broadsheet, which is an information service that has fewer pages on spot, but covers lots of them
• tabloid, which is more interested in sporting personalities, and 25% of the newspapers contain sport

28
Q

What is a marketing managers job?

A

To sell the sport/team to any potential investors or sponsors

29
Q

What are the two aims of sponsorship?

A

Increase sales
Philanthropic (charitable)

30
Q

Two Pros of commercialisation?

A

More opportunities to advertise
Publicity in sales

31
Q

A con in commercialisation

A

Reputation risk