Socio-cultural Influence Flashcards

1
Q

Why is winning important?

A

To make money for the club and winning sponsors are equally important as winning games

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2
Q

How does pressure to perform affect players and managers?

A

They are more likely to lose their jobs and be replaced if they don’t perform well

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3
Q

What does commercialisation do for sport?

A

Making it more business focused

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4
Q

What is the golden triangle?

A

Sport has close ties with the media and sponsorship

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5
Q

How much moderate physical activity should people aged 19 or over do a week?

A

150 minutes

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6
Q

How much moderate to vigorous activity a day should people aged between 5 and 18 do?

A

60 minutes

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7
Q

What is sport England?

A

A national organisation working to improve British exercise habits and increase participation in sport

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8
Q

What is the department for culture, media and sports (DCMS)?

A

The government department responsible for creating and implementing policy relating to sport (as well as other areas)

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9
Q

What are the national governing bodies (NGBs)?

A

Organisations responsible for the administration of each sport at a national level (eg the Football association; FA)

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10
Q

What percentage of people with a disability play sport on a regular basis?

A

17%

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11
Q

What percentage of people in England do less than 30 minutes of sport a week?

A

28%

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12
Q

What group the most likely to participate in sport?

A

Professional and managerial workers

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13
Q

Who are the least likely to participate in sport?

A

Manual workers and the unemployed

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14
Q

What percent of ethnic minority adults over the age of 16 play sport, at least once a week?

A

37%

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15
Q

What percent of men participate in sport more than women a week?

A

10%

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16
Q

What percent of people between the ages of 16 and 25 participate in sport at least once a week?

17
Q

What percent of people over 25 participate in sport at least once a week?

18
Q

How does education affect participation in sport?

A

• the amount of physical activities, provided by any given the school will be affected by a staff interest, funding and extracurricular commitments
• examinations can also decrease sporting participation due to study commitments

19
Q

What are the five factors affecting participation in sport?

A

Education
Age
Family
Gender
Ethnicity, religion, or culture

20
Q

Six More factors affecting participation in sport throughout the UK?

A

Role Models
Disposable income
Access and environment
Disability
Media coverage
Work commitments

21
Q

Three strategies to improve participation in sport?

A

Promotion
Provision
Access

22
Q

What are the four benefits for companies like BT and sky?

A

Fast paced viewing
Lower costs
easy to follow
Role model performers

23
Q

Why is spot aired at popular times?

A

To make sure that the TV companies get the biggest audiences possible

24
Q

How has sport benefited from the technological developments?

A

It can make sport more exciting

25
Why are radio programs useful in sport?
They provide a running commentaries It gets the public involved
26
Why does social media help in sport?
It keeps people up to date with scores and live updates
27
What are the two types of newspapers and what do they do?
• broadsheet, which is an information service that has fewer pages on spot, but covers lots of them • tabloid, which is more interested in sporting personalities, and 25% of the newspapers contain sport
28
What is a marketing managers job?
To sell the sport/team to any potential investors or sponsors
29
What are the two aims of sponsorship?
Increase sales Philanthropic (charitable)
30
Two Pros of commercialisation?
More opportunities to advertise Publicity in sales
31
A con in commercialisation
Reputation risk