social_media_in_business Flashcards
Algorithm
A set of rules or calculations implemented by social media platforms to determine the order and visibility of content in a user’s feed.
Analytics
The collection and analysis of data from social media platforms to gain insights into user behavior and measure the effectiveness of marketing campaigns.
Brand Awareness
The level of recognition and familiarity that a brand has among its target audience, often measured through social media engagement and reach.
Chatbot
An AI-powered program that can simulate human conversation, often used by businesses to provide automated customer support on social media platforms.
Click-Through Rate (CTR)
A metric that measures the percentage of users who click on a specific link or advertisement, often used to evaluate the success of social media campaigns.
Content Calendar
A schedule that outlines the planned content to be shared on social media platforms, including dates, topics, and media types.
Conversion Rate
The percentage of social media users who complete a desired action, such as making a purchase or signing up for a newsletter, after interacting with a brand’s content.
Crowdsourcing
The practice of obtaining ideas, content, or services by soliciting contributions from a large group of people, often through social media platforms.
Engagement
The level of interaction and involvement that users have with a brand’s social media content, including likes, comments, shares, and clicks.
Hashtag
A word or phrase preceded by the “#” symbol, used to categorize and organize social media posts around specific topics or themes.
Influencer
An individual who has a significant following on social media and can influence the opinions and behaviors of their audience, often used in influencer marketing campaigns.
Key Performance Indicator (KPI)
A measurable value that indicates the success of a business’s social media efforts, such as the number of followers, engagement rate, or conversion rate.
Like
A social media feature that allows users to indicate their approval or appreciation for a post or comment.
Meme
An image, video, or piece of text that is humorous or relatable and spreads rapidly across social media platforms.
Microblogging
A form of blogging that involves posting short, frequent updates or thoughts on social media platforms, such as Twitter or Facebook.
Newsfeed
The constantly updating list of content, such as posts, images, and videos, that a user sees when they log into a social media platform.
Organic Reach
The number of unique users who see a social media post without any paid promotion or advertising.
Paid Advertising
Promoting a brand or content on social media platforms through paid methods, such as sponsored posts or display ads.
Podcast
An audio or video program that can be downloaded or streamed online, often featuring discussions, interviews, or educational content.
Reach
The total number of unique users who see a social media post or advertisement.
Retargeting
A marketing technique that involves displaying targeted advertisements to users who have previously interacted with a brand or visited its website.
Sentiment Analysis
The process of determining and categorizing the emotional tone of social media posts or comments about a brand or topic.
SEO (Search Engine Optimization)
The practice of optimizing a website or social media profile to improve its visibility and ranking in search engine results.
Share
A social media action that allows users to repost or forward content from one user’s profile to their own network.
Social Listening
The process of monitoring and analyzing social media platforms for mentions, discussions, or trends related to a brand or industry.
Social Media Influencing
The practice of using social media platforms to promote products, services, or causes and persuade or influence the opinions and behaviors of others.
Social Proof
The psychological phenomenon where people assume the actions or choices of others are correct based on social media indicators, such as likes, shares, or positive comments.
Tag
A social media feature that allows users to mention or identify other users or brands in their posts or comments.
Trending
Referring to topics, hashtags, or content that is currently popular or widely discussed on social media platforms.
User-Generated Content (UGC)
Content created and shared by social media users about a brand, often in the form of reviews, testimonials, or creative submissions.
Viral
Describing content, such as a video, image, or post, that spreads rapidly and widely across social media platforms.
Webinar
An online seminar or presentation that is conducted over the internet, often involving real-time interaction and Q&A sessions.
