social_media_flashcards
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What is social media (SM)?
Book definition: Social media is the use of information technology to support the sharing of content among networks of users.
Simplified definition: Online platforms and tools that people use to connect, share content, and interact with each other.
Why It Matters: Social media has transformed how we communicate and connect. It’s a powerful tool for businesses to reach their target audiences, build relationships, and achieve their marketing goals.
What are communities of practice?
Book definition: Communities of practice, or simply communities, are groups of people related by a common interest.
Simplified definition: Groups of people who share a passion or profession and come together online to learn, share, and connect.
Examples: Online forums for photographers, Facebook groups for dog lovers, LinkedIn groups for marketing professionals.
Tip to Remember: Think of ‘practice’ as the shared interest or activity that brings the community together.
What is a Social Media Information System (SMIS)?
Book definition: A social media information system (SMIS) is an information system that supports the sharing of content among networks of users.
Simplified definition: The combination of technology, processes, and people that organizations use to manage their social media presence.
Key Components of an SMIS: Hardware, software, data, procedures, and people.
Why It Matters: An SMIS helps businesses strategically use social media to achieve goals like increasing brand awareness, improving customer service, or driving sales.
What are social media providers?
Book definition: Social media providers such as Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest provide platforms that enable the creation of social networks.
Simplified definition: The companies that create and host the platforms we use for social media (like Facebook, Twitter, Instagram, etc.).
Why They’re Important: Social media providers set the rules, features, and functionalities of the platforms. They also play a significant role in how businesses can use their platforms for marketing and advertising.
What are social networks?
Book definition: Social networks are social relationships among people with common interests.
Simplified definition: The connections and relationships formed on social media platforms, often based on shared interests, professions, or personal connections.
Examples: Your network of friends on Facebook, your connections on LinkedIn, or the people you follow on Twitter.
Tip to Remember: A network is a web of connections, and a social network is a web of social connections.
Who are users in the context of social media?
Book definition: Users include both individuals and organizations that use SM sites to build social relationships.
Simplified definition: Anyone who uses social media platforms, including individuals, businesses, non-profits, and government agencies.
Why It Matters: Users are the heart of social media. They create and consume content, driving the engagement and conversations on the platforms.
How do communities function within the context of SMIS?
Communities in social media transcend traditional boundaries of family, geography, and organizations. They form around shared interests and can exist across multiple platforms.
First-tier Communities: Users who have a direct relationship with a specific social media site.
Second-tier Communities: Users connected to a social media site through their relationships with first-tier users.
Viral Hook: An inducement used by social media sites to encourage communication across different tiers of communities.
Example: A Facebook user (first-tier community) is part of several groups (second-tier communities) related to their hobbies and interests.
Importance: Understanding community structure is crucial for organizations to effectively target their audience and maximize the reach of their social media efforts.
What are best practices in the context of social media?
Proven methods and strategies that have consistently led to successful outcomes in social media marketing.
Why They Matter: Best practices help you avoid common pitfalls and optimize your social media efforts for better results.
Examples: Defining a clear social media strategy, identifying target audience, creating engaging content, tracking and analyzing results.
What is bounce rate?
Book definition: Bounce rate is the percentage of people who visit your website and then immediately leave.
Simplified definition: The proportion of visitors who leave your website after viewing only one page. A high bounce rate can signal that visitors aren’t finding what they’re looking for or aren’t engaged with your content.
Tip to Remember: Think of a basketball bouncing off the court—that’s a visitor ‘bouncing’ away from your site! Aim to minimize bounce rate by creating relevant content, improving site navigation, and optimizing for user experience.
What are communication channels in social media?
The different pathways through which messages are transmitted between users and organizations on social media.
Examples: Direct Messaging (DM), Comments, Hashtags, Live Video Streams.
Why They Matter: Choosing the right communication channels helps you reach the right people with the right message at the right time.
