Social Research - Quantitative and Qualitative Methodologies

Question 1

Form of data collection and its importance

Answer 1

There are two types of data collection:
- quantitative
- qualitative

The theoretical framework allows for the most adequate pick of methodology.

Question 2

Define research methodology

Answer 2

Research methodology acts as the methodology utilised to add context, legitimacy and affirmation of the topic at hand.

Research methodology assists in the analysing of data collected.

Question 3

Choosing methodology

Answer 3

When choosing a research methodology, it is essential to understand the point of research and its aim. This will help the researcher in choosing the most accurate methodology, and sometimes it may even be both.

Question 4

Quantitative Research

Answer 4

• Research based on a deductive approach: fact driven.
• Positivist: relies on what is accurate and what can be numerically deduced.
• Objective: relies on principle of thought then the proof thereafter.
• Proof is shown via numbers eg; statistics.

Question 5

Qualitative Research

Answer 5

• Research based on an inductive approach.
• Interpretivism: Knowledge and people cannot be separated, believes that science and the social sphere are integrated and interlinked.
• Subjective: relies on the social sphere more and focuses on minor social factors that science might otherwise overlook.
• Adds meaning: the contextualisation of research and its social phenomena adds meaning to circumstances. This meaning can be driven or can contribute to theory eg; as times progress, theories have to develop.

Question 6

Differences between qualitative and quantitative research methodologies

Answer 6

• Quantitative:
  
  • Positivist.
  • Focuses on numbers and science to legitimise
  • Thus, research is based on objectivism.
• Qualitative:
  
  • Interpretivism.
  • Focuses on the social sphere to actualise
  • Thus, research is based on subjectivism

Question 7

Hybrid methodology

Answer 7

This aims to say that in modern times, sometimes researchers choose to utilise a mixed approach to ensure that their work is not only integrated in the social sphere, but acknowledged and legitimised in the scientific realm as well.

Ensures:
- Contextualisation.
- Broader perspectives.
- Wider scope of legitimacy.
- Offers theories a chance at theoretical development.
- Substance and evidence.

Question 8

In closing:

Answer 8

It is essential to recognise and differentiate between the research methodologies to actualise your work as a researcher and your work. When utilising both, it is important to understand and stick in accordance with your aim. Research methodology ensures the actualisation of one’s work.