Social Psychology Flashcards

1
Q

What is Social Psychology?

A

the scientific study of how people influence others’ behaviour, beliefs, and attitudes

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2
Q

Are humans a social species?

A

-Humans as a Social Species
Predisposed to forming intimate interpersonal network of a particular size
- 150 people or so
- from studying hunter and gatherer populations

  • Need-to-belong theory
    • we have a biological based need for interpersonal connections
    • it literally hurts us to be isolated or rejected - psychological & physical harms
    • ex. Covid 19 and access to social connections during that time
  • most social influence processes are adaptive under most circumstances
    • adaptive in evolutionary sense (helped us to survive) but also on an everyday basis
    • driving laws are obedience
    • conformity doesn’t have to be bad - looking to others for input on how to behave (dancing at a party or manners in new country or how to eat spaghetti using a spoon)
  • they can turn maladaptive when they are blind or unquestioning
  • social influences should be evaluated critically
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3
Q

Social Comparison Theory

A
  • how we think of ourselves in comparison to others
  • we seek to evaluate our abilities and beliefs by comparing them with those of others
  • upward (superior)(when you perceive them as better) and downward (inferior)(when you perceive them as worse) social comparison
    • automatic process
    • do they boost or damage our self-concept?
      • it’s not just downward social comparison that can boost self-esteem but research has shown upward social comparison can give you something to strive for (if they can do it, so can I!)
      • what about when the upward social comparison is with someone who is significantly better? well, they’re skills are exceptional so there’s no need to compare myself to them
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4
Q

Explaining Behaviour

A
  • we’re constantly interpreting other people’s behaviour
  • ex. someone bumps into us on the TTC
    • we might attribute this behaviour to them being rude or in a rush or etc.
  • Attribution
    • an explanation for the cause of behaviour or events
  • Internal Attribution
    • inferring that a particular behaviour was due to dispositional causes
      • dispositional: something internal to the person (personality, attitude)
  • External Attribution
    • inferring that the individual’s behaviour was caused by some other factor (ex. situation)
      • ex. they’re in a rush
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4
Q

Fundamental Attribution Error

A
  • The tendency to underestimate the role of situations and overestimate the role of dispositions when explaining others’ behaviour
    • when evaluating our own behaviour, we’re very generous with ourselves in terms of understanding situational attributions
      • we’ll never chalk it up to I’m rude or a bad person or stupid
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5
Q

Is the Fundamental Attribution Error Universal?

A
  • there’s a difference between cultures that are more collectivist vs individualist
  • Adult Americans were more likely to make personal attributions compared to Indian Adults
  • Indian Adults were more likely to make situational attributions compared to American Adults
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6
Q

Social Influence

A
  • Conformity
    • Change of behaviour due to real or imagined group pressure (by peers - similar power)
      • deindividuation
      • groupthink
  • Obedience
    • change of behaviour due to direct commands from an authority figure
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7
Q

Sherif’s Classic Case of Suggestibility

A
  • Participants in dark room were shown a light and estimated the distance the light moved
  • in 3 group sessions, they again made distance estimations
  • the light didn’t move at all - optokinetic effect
    estimates are closer together when they get to hear other peoples’ estimate
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8
Q

Conformity

A

Asch’s Conformity Study
- Participants were asked to select the line closest in length to X
- when confederates (a plant) first gave obviously wrong answers, more than 1/3 of participants conformed

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9
Q

Social Influences on Conformity

A
  • Unanimity increased conformity
  • lower conformity if even one other person differed from the majority
  • size of majority - only up to 5 or 6 people
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10
Q

Why do we Conform?

A
  • Normative Social Influence
    • conformity motivated by fear of social rejection
      • normative because you are conforming to the norms out of fear
      • peer pressure
  • Informational Social Influence
    • Conformity motivated by the belief that others are correct
      • ex. looking to others to know the appropriate behaviour
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11
Q

Individual Differences in Conformity

A
  • low self-esteem makes you more likely to conform
  • Asians more likely to conform than North Americans
    • collectivism - may be more concerned about group opinion, prefer to blend in
  • no gender differences
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12
Q

Deindividuation

A
  • the tendency to engage in atypical (of you) behaviour when stripped of your usual identity
    • feeling of anonymity
    • lack of individual responsibility
      • when you’re part of a group - group responsibility
  • makes us become more vulnerable to social influences
  • wearing masks and concealing identity leads to deindividuation
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13
Q

Stanford Prison “Experiment”

A
  • recruited young men for a 2 week “psychological study of prison life”
  • randomly assigned them to be either a prisoner or a guard
  • dressed as your “role”, prisoners referred to by number and not name
    • stripped of their identity - deindividuation
  • by 2nd day, guards began to treat prisoners cruelly and dole out punishment
  • prisoners started a rebellion; guards became increasingly sadistic
  • had to stop study after only 6 days due to nervous breakdowns by prisoners

Criticisms of Stanford Prison “Experiment”
- original recording of the study call into question some of its key observations…
- Zimbardo said he never gave instructions to the guards or prisoners on how to behave
- contrastingly, it was found that Zimbardo encouraged the hostile environment
- Exaggerated Effects: Perhaps the people in the study know what the experimenter wants and that exaggerates/ influences their actions
- Zimbardo said these were average male students at Stanford
- they did a test more recently using the same advertisement for the experiment
- they found that there were similar traits of the people who responded to the ad
- high on aggressiveness, low on altruism & empathy
- the claim that anybody will behave this way in this situation is not true

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14
Q

Chaos in Real World

A
  • events at Abu Ghraib echoed those of the Stanford Prison Study
    • individual differences
  • Deindivuation makes us more likely to conform to whatever norms (good or bad) are present in the situation
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15
Q

Problems with Group Decision-Making: Groupthink

A
  • (a subset of conformity)
  • faulty decision-making that occurs when a highly cohesive group seeks agreement and avoids inconsistent information
  • Some Cases of This:
    • Walkerton, Ontario
      • contamination of water and e-coli outbreak
      • actually, many city workers knew about this contamination - they covered up documents and falsified logs - ignored inconsistent info.
    • Challenger explosion
      • NASA engineers had issued several warnings that the cold would effect performance of the shuttle
        • ignoring inconsistent information to achieve this larger goal

Symptoms of Groupthink
- illusion of the group’s vulnerability
- illusion of group’s unanimity (obviously, we all agree)
- an unquestioned belief in the group’s moral correctiveness (we know we’re on the right side)
- conformity pressure
stereotyping the outgroup (they’re all morons)
How do you manage groupthink?
- treated by encouraging dissent
- appointing a “devil’s advocate”
- independent expert evaluate decisions
- holding follow-up meetings (to revisit decisions)

16
Q

Obedience

A
  • adherence to orders from those of higher authority
  • essential in our daily lives
    • stop lights, parking signs
  • can cause issues when people stop asking why they’re behaving as others want them to
    • when they stop questioning (is this appropriate behaviour)
16
Q

Milgram’s Obedience Experiments

A

Historical Context

  • studies in the 50s
  • right after WW2 and Nuremberg Trials - where nazis were put on trial
    • a lot of people said they were just taking orders
  • Milgram started this study thinking people would not obey
    • even surveyed 40+ psychologists & psychiatrists and most of them thought that majority would not obey

The Study

  • recruited for a “memory study”
    • teacher and learner (confederate - never received shocks)
    • will a shock help you remember things better
    • teacher gives learner increasingly intense shocks if he answers incorrectly
  • when will people stop giving shocks?
  • participants were very distressed after the experiment
17
Q

Following up Milgram’s Classic Study

A
  • as psychological distance between experimenter and teacher increased, obedience decreased
  • as psychological distance between teacher and learner increased, obedience increased
  • recent (2009) study - did it replicate the original findings? Yes!
  • Individual differences (between people who obey all the way to then vs those who don’t):
    • level of moral development (Kohlberg) predicted obedience
    • authoritarianism: belief system that the entire world is a hierarchy of power
      • elevated levels of agreeableness & conscientiousness lead to more obedience
  • no consistent gender or cross-cultural differences
18
Q

Helping and Harming Others: Altruism

A

Altruism:
- actions designed to help others with no obvious benefit to the helper
- pro-social behaviours

19
Q

Social Influences on Helping

A

Bystander Nonintervention
- the presence of others inhibits helping in an emergency
- WHY??

Bystander Intervention
- 3 classic experiments of bystander intervention
- percentage of people helping when in groups was lower. than the percentage of people helping when alone

20
Q

Why don’t people help?

A

Pluralistic Ignorance
- does anyone else think this is an emergency? - ambiguous situation
- related to informational social influence - what are other people thinking about this situation? is anyone else freaking out and running?

Diffusion of Responsibility
- a tendency for bystanders to assume that someone else will help
- when we’re alone, we bear 100% of the responsibility but when around others, we only bare a percentage of the responsibility of doing something
- ex. if I don’t help the girl and she dies, I’m responsible
- Situational influences can impact helping
- when you can’t escape the situation
- characteristics of the victim
- enlightenment effect from exposure to research

21
Q

Social Loafing

A

social loafing
phenomenon whereby individuals become less productive in groups

Example
- clap or cheer as loud as you can!
- wearing headphones
- hearing other clap or cheer
- can’t hear themselves

a decrease in individual effort due to the social presence of other persons
Why does social loafing occur?
and can we reduce it?

22
Q

Aggression

A

Aggression
- behaviour intended to harm others, verbally or physically
- why do we hurt others?
- Situational Influences:
- interpersonal provocation
- frustration
- media influence
- aggressive cues
- arousal
- alcohol and other drugs
- temperature

Individual Differences in Aggression
- Personality traits:
- negativity
- impulsivity
- lack of closeness with others, callousness
- Hostile attribution bias:
- tendency to interpret harm done in an ambiguous situation as intentionally hostile
see image in notion

23
Gender and Cultural Differences in Aggression
- Gender Differences: - males more physically aggressive - females more relationally aggressive - why? - physical aggression and violent crime less prevalent in Asian cultures than in North America/ Europe
24
Attitudes and Behaviour
- an **attitude** is a belief that includes an emotional component - attitudes only moderately correlate with actual behaviours unless - they are highly accessible - firmly held and stable over time
24
Origins of Attitudes
- **Recognition Heuristic:** more likely to believe something we’ve heard many - more likely to by Crest if we hear about it more than Colgate - which city has a larger population? San Diego or San Antonio - recall, heuristic is a mental shortcut or rule of thumb - stereotypes are heuristics about a group of people - **Personality** - ex. looking at personalities of Conservatives vs Liberals (US) - political opinions are beliefs with a personal/ emotional component - conservatives = higher on fearfulness and intolerance of uncertainty - Fear, threat, intolerance of uncertainty - higher for conservatives, lower for liberals - political psychology - origins of political beliefs - some argued that it shouldn't be conservative vs liberal but moderate vs extreme
25
Attitude Change
change frequently - attitudes don’t always do a good job at predicting behaviour - **Cognitive Dissonance:** - a feeling of discomfort caused by a discrepancy between an attitude and a behaviour or between two competing attitudes - psychological discomfort - ex. smoking when you know its bad for you - either change the behaviour of change the attitude - free choice - knowledge of consequences of the behaviour
26
Cognitive Dissonance
1. **Insufficient Justification** - If people act in an attitude-discrepant (goes against their attitude) way without receiving a large reward **see example in notes** 2. **Justifying Effort:** - we alter our attitudes to justify our suffering 3. **Justifying Difficult Decisions** - exaggerate positives of chosen object exaggerate negatives of other object
27
Beyond cognitive dissonance…
- **Self-Perception Theory:** - we acquire our attitudes by observing our behaviours - chicken egg kind of thing - **Impression management theory:** - we don’t change our attitudes, but report that we have for consistency
28
Routes to Persuasion
- dual process model says that there are two pathways to persuading others: - the **central route** focuses on *informational content* - ex. should I get the new iPhone or get the Google Pixel? this route would focus on the features of the 2 phones and which is better suited for you - the **peripheral route** focuses on more *surface aspects* of the argument - ex. cool sleek ads, fun colours of the iPhone - more about aesthetics or reputation
29
Persuasion Techniques
- foot-in-the-door - donate once and then they get you by asking to donate again - door-in-the-face - start with big request and pull back to smaller request - low-ball technique - “but you are free” technique
30
Prejudice and Discrimination: Stereotypes
**Stereotypes** - beliefs - positive or negative- about a group’s characteristics that we apply to most members of that group - heuristics or mental shortcuts - building blocks of prejudice - illusory correlations - confirmation bias - when we have a particular idea or belief or stereotype - we tend to seek out information that is consistent with that belief - and don’t seek out disconfirming evidence - ex. anti-vaccine people seek out and pay more attention to sources that tell them that vaccines are dangerous - but ignore evidence saying they’re safe - Corell et al 2014 - simulated computer game - looking at racial prejudice - specifically the stereotype that black men are more prone to violence - they were white men targets in the game and also black men targets - “shoot” participants - they had to decide whether the person was dangerous and if you should shoot them - they would either reach for a wallet or a hand gun - the study concluded that black men were more likely to be shot - Stereotypes can result in **ultimate attribution error** - attributing negative behaviour of some group entirely to their disposition (internal personality, attitude, beliefs) - “women are bad leaders because they are too emotional” - dispositional explanation for why women are bad leaders - underestimate situations factors - also attribute positive behaviours to luck as rare exceptions
30
Nature of Prejudice
- In-Group Bias - we favour those within our group compared to those not in our group - Out-group homogeneity - the tendency to view people outside of our group as similar to each other
31
Roots of Prejudice
- Scapegoat Hypothesis - need to blame other groups for our misfortunes - Just-World Hypothesis - we have a need to see the world as fair, even if it’s not - Conformity - going along with others’ opinions to avoid social rejection - societal norms are very powerful - ex. Canadian beliefs surrounding gay marriage pre vs post legalization - the norm changed - people who have certain traits lead to increased prejudice - authoritarian people value social hierarchy - religious group association / religiosity (how religious you see yourself) - external religiosity - participate in religion as a means to an end (community/ gaining something from religious participation) - internal religiosity - having strong religious beliefs - associated with less prejudice overall
32
Implicit Prejudice
- decline in racism over the past few decades in US and Canada - not that people stopped having prejudiced attitudes, it just went underground - explicit vs implicit prejudice - Implicit Association Test (IAT) - press button - left or right - One set had black people paired with negative words - second set had black people paired with positive words - they wanted to test the speed and based on this they would test your implicit prejudice - further research shows that this is not a good measure of prejudiced attitudes but it might reflect an awareness of stereotypes
33
Ways to reduce discrimination?
- The Robber’s Cave - randomly assign boys to separate groups - foster group cohesiveness - put groups in competition - developed negative attitudes and aggression towards out-group - The researchers expected these results but were more interested in reducing the hostility - how did researcher reduce inter-group hostility? - superordinate goals - goals the boys needed to accomplish but could only accomplish if both groups worked together - this inspired Jigsaw classrooms - introduced in classrooms where racial tensions existed - they basically forced kids of different racial backgrounds to work together to accomplish shared goals - led to significant decreases in discrimination
34
Discrimination
- stereotypes → prejudice → discrimination - act of treating members of out-groups differently from members of in-groups - prejudice refers to negative attitudes - discrimination refers to negative behaviour - discrimination can be created easily - minimal intergroup paradigm - making artificial groups with like blue or yellow jerseys
35
Intergroup Contact
**Contact Hypothesis**: Under **certain conditions**, direct contact between members of rival groups will reduce discrimination Conditions: 1. equal status 2. enjoyable interactions 3. cooperative activities 4. disconfirm other group’s negative stereotypes