Social Psychology Flashcards
Philip Zimbardo
Prison experiment (6 days - the guards became evil and by the end everyone thought it was a real prison), fried grasshopper experiment
Solomon Asch
Developed the line test to test for conformity- people conformed 33% of the time
Robert Cialdini
Developed the foot-in-the-door phenomenon, “start small and build”
John Darley
Worked with Bibb Latane to decipher why people performed better when being watched by others (ex: emergencies)
Leon Festinger
Proposed the cognitive dissonance theory
Irving Janis
Coined the term “groupthink”, studied how it affected politics
Bibb Latane
Worked with Darley about people’s behavior when watched by others, was French. WEIRD name.
Stanley Milgram
Student of Asch, shock experiments with the “teacher” and “learner”, tested obedience (which varied based on circumstances in each experiment)
Muzafer Sherif
Boy scout experiment- created conflict and then used superordinate goals to override it
Social psychology
explore how we think about, influence, and relate to each other
attribution theory
internal disposition or external situations, proposed by Fritz Heider
situational attribution
we attribute something to the situation
dispositional attribution
we attribute something to our personality
fundamental attribution error
we overestimate the influence of personality
actor-observer effect
seeing the world from the actor’s perception we better appreciate the situation, how we view thing from the outside or n the actor’s view
self-serving bias
we like to skew our perceptions to make ourselves seem better, like attributing good things to ourselves and bad to the situation
central route persuasion
people are analytical and involved with the problem, giving facts, demonstrating, etc. (focus on arguments and respond with favorable thoughts), less superficial
peripheral route persuasion
people respond to incidental cues, attractiveness, celebrity endorsement, etc. (faster judgements)
foot-in-the-door phenomenon
people agree to a small action and then are more likely to agree to a larger one -Cialdini
familiarity effect
being familiar/ recognizing with something and thus being affected by it (ex: oreo)
validity effect
you hear about something often and thus believe it more (ex: I’ve heard it a lot, so it’s probably true)
role
the set of expectations (norms) about a social position, defining how those in the position ought to behave
cognitive dissonance theory
when we know our attitudes and actions don’t match -Festinger
conformity
adjusting behavior and thinking toward a group standard, Chartrand studied the chameleon effect where humans copycat and Asch developed the line test
normative social influence
we understand social norms because the price for being different is severe, influence resulting from a person’s desire to gain approval or avoid disapproval
informational social influence
influence resulting from willingness to accept others’ opinions about reality
social facilitation
people perform better when competing against others- only in simple tasks. For harder ones, people performed worse when being watched.
social loafing
tendency for people to work less in a group
deindividuation
abandoning normal restraints to power of group, loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity (ex: KKK, riots, food fights, tribal masks, etc.)
group polarization
amplification of group’s prevailing tendencies- terrorism!
Groupthink
to preserve good feelings dissents are self-censored, desire for harmony in a group- Janis came up with this