Social Psychology Flashcards
What did Deutsch and Gerard suggest
Dual process explanation
Informational and normative social influence
What was Sherif’s autokinetic effect study
Dot of light projected on screen appeared to move but doesn’t actually
1- indiv guess how far it moved
2- group guess how far
3- indiv guess again (guesses on avg moved closer to group guess)
Situational Conditions in Milgram’s study
Lego people touch remote uniforms
location proximity touch remote uniform
Rank and Jacobson’s study
Limitation of leg authority
Phoned nurses as a doctor using a real name of known drug
able to consult each other before, role of social support
16/18 nurses disobeyed.
- limitation of legit authority
What was Hofling’s study
Link to rank + jacobson study
limitation of leg authority
r+j lmitation alone
fake doctor name - call nurses said administer above recommended dose
21/22 nurses obeyed
> limitation of legitimacy of authority - more nurses obeyed fake doctor name than real in rank + jacobson study (2/18) H - able to confer in r+j
BUT nurses may have thought it was just a doctor they didnt know
What is Normative social influence
Desire to be liked
Conform due to need to be liked/ belong to group
Privately disagree
What is Informational social influence
Occurs in ambiguous situation - don’t know what else to do so conform
Desire to do right - majority view likely correct and allow to fit in - assume ppl know more
3 factors important to conformity (Asch)
Group size - curvilinear rel, 1 confed 5% conform, 3 confed 30% conform
Unanimity - dissenter cause pp to behave independently, conform fell by 75% when not unanimous group
Task difficulty - more difficult conformity increase, ambiguous (information SI)
Limitations and support of Asch research study
- Artificial task, overt, demand characteristics, trivial, no reason to conform, lack ext val
- Pps American male, low population validity, other research suggests women conform more, culture Smith and Bond
- Task difficulty support : Lucas maths task, COUNTER - conformity more complex, low confidence conformed more, indiv diffs
- Ethics, deceive naive pps w confeds and told was test of perception H - little harm on pps
Types of conformity, Kelman
Internalisation - change priv+pub beh, permanent
Identification - value aspect of group idntify w it, pub change opinions to be accepted
Compliance - go along in public not change priv opinion, gain social approval
Explanations for conformity , Deutsch and Gerald
Dual-process theory: to be liked or right
1 - Informational SI : Who has better info, ambiguous, cognitive > internalisation
2 - Normative SI : gain social approval, emotional > compliance
Research support NSI and ISI
NSI: interview Pps Asch> conformed afraid of disapproval - priv answer, conform fell to 12.5% no group pressure > desire not to be rejected
ISI: Lucas, maths task, pps conformed ambiguous situation, easy question less conform as less ambiguous
COUNTER - NSI or ISI in situations e.g dissenter in Asch > reduce NSI less social pressure or reduce ISI other social info, operate together
ISI : Jenness beans in jar, priv , group + Sherif autokinetic study
Indiv diffs effect conformity NSI
nAfilliators need affiliation (to be connected) more likely to conform NSI
situational pressures not fully explain
Milgram research procedure
40 US males volunteers, paid $4.50
controlled obs pp teacher, couldn’t see learner, gave shock when learner gave wrong answer, increments of 15v to 450v
Milgram research findings/ affects on pps
All pps 300v, 65% 450v
pps experienced ‘sweat’ ‘tremble’ and 3 had ‘uncontrollable seizures’
follow up questionnaire 84% glad participated
conclude : germans not diff to americans in obedience
Zimbardo stanford prison experiment procedure
mock prison setting, 21 male students, random assign to prisoner or guard
prisoners: wore caps cover hair, numbers no names, apply for parole to leave
guards : wooden club, handcuffs, reminded of power
de-individuation
Zimbardo findings
Guards harsh, prisoners rebelled in 2 days, harrassed prisoners + used extinguisher
Prisoners psych health fell ‘8612’ released
one prisoner hunger strike, guards force fed
Ended after 6 days meant to be 14
> Social roles strong influence on beh
Evaluation of Zimbardo experiment
+ control, select pps H - lack population val
- lack realism ‘cool hand luke’ > COUNTER - 90% convos about prison life, 416 believed was real
- Zimbardo exagg power of social roles on beh emphasising brutality, but 1/3 guards fair, 1/3 help prisoners (personality/ dispositional factors)
- Social identity theory alternative exp - idntify w role to act brutal explains why 1/3 brutal
Low internal validity, documentary, Sheridan and King ,SIT, Ethics
Evaluation of Milgrams research
+ french doc rep findings, thought contestants of pilot episode TV show 80% 460v
- Play acting pps, low internal validity, Perry: tapes of pps, 1/2 believed shocks real 2/3 of these disobedient - demand char
- COUNTER - Sheridan + King puppies: 54% male, 100% female gave fatal shock real shocks H - shows gender diffs milgram ignored
- Social identity theory : pps identified w aims of study, disobeyed when prod not rel to aims (blind obedience)
- Ethics : deceived + seizures H - used debrief
Situational variables of Milgram’s experiment
From 65%
Location : run down office 47.5%
Proximity, Same room : 40%
Touch proximity : 30%
Remote : 20.5%
Uniform : everyday clothes 20%
Research support for situational variables, Bickman
Field exp - oufits in street: jacket + tie, milkman, security guard
Asked public to perfrom tasks e.g pick up litter
2x likely obey security than jacket + tie > effect of uniform
Cross cultural replication of Milgrams exp - obedience
Dutch pps 90% pps obeyed : say stressful things to unknown confed who wants job
proximity : experimenter diff room obedience fell
> generalisable
COUNTER - not cross cultural : only 2 non-western replications - western similar notions abt role of authority
Low internal validity of Milgram exp
pps aware was faked, especially in variations (manipulate variables) e.g member of public - response due to obedience or demand characteristics