Social Psychology Flashcards
What is social cognition?
How people judge and think about others and about their own social behaviours and that of others
What is the Theory of Planned Behaviour?
What aspects lead us to a certain behaviour. The three aspects are:
-Perceived control (Im addicted and cant do anything about it cuz I am a victim vs I am in control of this, I can change)
-Attitudes (beliefs about a certain behaviour, do I really want to change, do I want to be not be addicted anymore, do I truly believe itll be beneficial to my health etc)
-Subjective norms (beliefs about others’ attitudes toward a behavior)
These form a behavioural intention that will lead to a behaviour
What other aspects can influence behaviour that is not taken into account in TPB?
Triggered by environmental cues
Unconscious thinking like
Habits
Impulsive processes
Social norms
What is the dual processing model?
Reflective vs impulsive
Effortful vs effortless
Fast vs slow thinking
Logical, slow, rational, deliberate thought process before acting
Vs
faster, emotional and instinctive thought process before acting
An individual has relatively limited power - what other changes can lead to behavioural change?
Physical hinderances eg not having enough cycling paths
Financial barriers - not having the money to help yourself
Political/policies
Personal events - moving house
What are Social inferences?
Assumptions that are based in logic and evidence. From minimal information we fill the gaps in our knowledge about ourselves and others
Explain Milgrams experiment on Obedience
Teacher - Learner
Ordinary people are likely to follow orders given by an authority figure, even to the extent of killing an innocent human being. Obedience to authority is ingrained in us all from the way we are brought up.
Teacher (participant) and learner (Milgrams confederate). Participant had to electrocute learner with every wrong answer. Experimenter had to urge them on with 4 generic sentences they would repeat
Explain Zimbardos Prison Experiment experiment on Social roles
Zimbardo (1973) conducted an extremely controversial study on conformity to social roles, called the Stanford Prison Experiment.
His aim was to examine whether people would conform to the social roles of a prison guard or prisoner, when placed in a mock prison environment. The participants were randomly assigned to one of two social roles, prisoners or guards.
Zimbardo found that both the prisoners and guards quickly identified with their social roles. Within days the prisoners rebelled, but this was quickly crushed by the guards, who then grew increasingly abusive towards the prisoners. The guards dehumanised the prisoners, waking them during the night and forcing them to clean toilets with their bare hands; the prisoners became increasingly submissive, identifying further with their subordinate role.
Zimbardo concluded that people quickly conform to social roles, even when the role goes against their moral principles.
Explain Asch experiment on Conformity
The experiments revealed the degree to which a person’s own opinions are influenced by those of a group. Asch found that people were willing to ignore reality and give an incorrect answer in order to conform to the rest of the group.
This research has provided important insight into how, why, and when people conform and the effects of social pressure on behavior.
What is Heuristic Processing?
Heuristic processing is where perceiever acts like cognitive miser, processing resources are finite and valuable so need to engage in time saving mental shortcuts when trying to understand social world. Quick and easy analysis usually giving lower accuracy outcomes
Eg having hard time buying a book then you see one ranked highly on a book review website. Using a “rule of thumb” that a recommendation from a creidble source is a safe bet
What is Systematic Processing?
Perceiver acts like naive scientist , where processing is based on rational, logical analysis using cause and effect of available information
What is accessibility and priming of information?
Accessibility - To what extent are the past experiences, schemas and concepts that you have built near the front of your brain - how accessible are they that you will often go back to them an use them?
Priming - Process by which recent experiences/exposures increases the accessibility of a schema or concept
What is priming (in contrast to accesibility) of information?
Process by which recent exposrures increases the accessibilty of a schema, trait or concept, affecting us to form particular judgments and influence our thoughts and behaviors
HOWEVER, more recent research on priming has been shown to be inconsistent
What is survivorship bias? Give an example
Occurs when researchers focus on individuals, groups, or cases that have passed some sort of selection process while ignoring or not having access to those who did not. For example the new helmets implemented in world war II - So many people were coming back with head injuries despite wearing the helmet, which led doctors to think the helmets were not good enough, when in fact it was saving more lives –> more people were coming to the hospital instead of dying out on the field
What are some commonalities in studies that failed to replicate?
Small sample sizes
Selective reporting
Socially complex experimental conditions
!!How is survivorship bias related to publication bias?
What is confirmation bias? What kind of issue can it lead to?
Looking/focusing on information that supports your ideas or claims, you are searching to prove and confirm your beliefs. This can often lead to HARKing
What is cherry picking?
Reporting only the data that follow your hypothesis or what your interested in, instead of releasing all the information, even the things that go against or make ambiguous what youre researching
Broadly explain what does attribution theory is
Attribution theory attempts to explain the cause of our and others behaviours
According to the attribution theory, we are naive scientists that are motivated by what two primary needs? According to Heider, why do we have this basic need to atttribute causality?
- To form a COHERENT VIEW of the world - adding structure to ease understanding of our world
- To GAIN CONTROL over the environment
We have this need to attribute causality to be able to make our world more clear to us, more structured and predictable, which reduces uncertainty
What are the two main dimensions of the locus of causality?
internal or external - do we think this person acting like this because thats how they are, its their personality (dispositional/internal) or because of the environment/things that are happening around them (situational/external factors)
What are some additional dimensions to the locus of causality?
Stable/unstable causes
and how much control a person has over this circumstance
Give examples of Attributional biases
Fundamental Attribution Error
Actor-observer bias
Spousal attributions
Ultimate Attribution Error
!!What is the fundamental attribution error
!!What is perceptual salience and how does it relate to the fundamental attribution error?
Perceptual Salience is the concept that the things that you are paying most attention to is what youre going to perceiev as being more noticeable/salient/prominent
It relates to fundamental attribution error in that
Explain spousal attributions in happy marriages vs unhappy marriages
In happy marriages, good things will be attributed internally to the partner, whereas bad things will be attributed to situational factors.
In unhappy marriages, good things will be attributed to situational factors, while bad things will be attributed internally
!!What is the actor-observer bias?
u mess up, its external, when others mess up its internal
!!What is intergroup attribution?
!!What is the ultimate attribution error?
What are some challenges to the concepts laid by the attribution theory?
It is not universal, most experiments conducted in the west/US. Studies have suggested that there are differences in collectivist and individualistic cultures. Not only that, depending on the situation, a person may behaviour in a more individualistic or collectivist way
What are social norms?
Unspoken rules of society, conventions, “normal ways of behaving”
Name a few aspects of what a social norm is:
-Culturally based
-Collective behaviours
-Interdependence vs independence
-Dynamic
Give some examples of social norms
-Standing in a queue and not talking
-Distance from which you have a conversation with someone
-Greetings
Why do we use norms?
-Inform our decisions, others as a source of information to help navigate the world
-Avoid feelings of being ostrasized
-social pressure: if you dont comply others will notice and may force you to comply
Name the 3 types of norms:
Injunctive norm
Descriptive norm
Subjective norm
!!What is an injunctive norm? Give an example
Perceptions of what actions others will approve or disapporove of
What is a descriptive norm?
Perceptions about what others actually do
For example youre sat in a lecture and should be taking notes, but you dont see anyone else doing it so why should you? Is the mentality
!!What is a subjecitve norm? Give and example