Social Psychology Flashcards
what are the key ideas in the ‘social cognition’ approach to social thinking?
- focus is on individual thought processes
- percievers viewed as ‘information processors’
- we have limited cognitive resources so rely on ‘heuristics’
- however may utilise ‘effortful thinking’ when heuristics don’t work e.g. a male midwife
- people experience social stimuli and form impressions of them based on information stored in memory
what has the ‘social cognition’ approach been criticised for?
the research in this area is often lab based
criticised for removing the social context from social psychology
what are the key ideas of social identity theory?
- focus is on the group
- intergroup behaviour is driven by ‘shared identities’ with others (in group members and out-group members)
- we have a preference for positive social identity
- emphasises the importance of social context
who is considered the father of social identity theory?
Henri Tajfel (1919-1982)
what did neanderthals develop at the expense of social cognition? and what supports this idea?
good visual perception
this is supported by the large eye sockets (useful for low-level lighting conditions) and the ‘bun’ on their skulls
what is dunbar’s number?
the number of relationships people are capable of maintaining, 150.
explain the social brain hypothesis
- demands of living in larger social groups (~150)
- higher primates of bond by grooming (time comsuming)
- language developed as a means to bond through social interaction
- which is less time consuming than grooming and allows sharing if **mental representations **
- also, the ability to infer others have mental states differing to ours (theory of mind)
- all of this requires larger brains, thus evolution selected for those with this advantage
what was Floyd Allport’s (1890-1978) belief about social psychology
it should focus on the individual and conscious processes
what does Leon Festinger’s social comparison theory (1954) state?
We organise social thinking by comparing the self to others
using ‘upward comparisons’ and ‘downward comparisons’
what is the self-concept? (Baumeister, 1999)
the set of beliefs or knowledge that a person has about him/her/them/self
what does Higgin’s self-discrepancy theory state?
it talks about the actual, ideal and ought selves- arguing that we seek to try and minimise the differences between our actual self and the ideal and ought selves.
what does Bem’s (1972) Self-Perception Theory state?
we form a sense of who we are in much the same way as we form as sense of who others are- by observing behaviour, and make attributions about the reasons behind that behaviour.
(similar to naive scientist)
Three competing core motives influence how we search for knowledge about the self
- self-assessment; to seek accurate information about the self
- self-verification; to seek information that we are correct
- self-enhancement; to promote oneself – sometimes despite the evidence
what is self-esteem? (Baumeister, Campbell, Krueger, & Vohs, 2003)
Self-esteem is the evaluation of your self-concept as generally positive or negative
Social Identity Theorists believe we seek to boost self esteem by…
thinking positively about our individual and group selves.
what is social inference?
Social inference is the way in which we process social information to form impressions and make judgements
what does the ‘motivated tactician’ view suggest?
we choose between systematic processing (naive scientist) and heuristics(cognitive miser) as and when necessary
what is dual processing?
actively switching processing styles when forming impressions
give the 3 forms of categorisation on Fiske and Neuberg’s (1990) continuum model from lowest attentional resources to highest
- categorisation
- re-categorisation
- individuation (piecemeal integration)
what are ‘emergent attributes’?
emergent attributes refer to characteristics or properties that arise from the interactions between individuals within a group or a social system, rather than being inherent traits of individuals themselves
how did Walter Lippmann define stereotypes? (1922)
stereotypes as the pictures we carry inside our heads
we now think of stereotypes as..
…the collection of traits ostensibly typical of members of a particular social group
why do people stereotype?
1) Stereotypes simplify information reducing cognitive demand
- Macrae, Milne and Bodenhausen (1994) participants allowed to stereotype had more cognitive resources left over to simultaneously monitor an audio track
2) It justifies existing social hierarchies: System Justification Theory (Jost & Banaji, 1994)
- Jost and Kay (2005) demonstrated that even ingroup members engage in system justification
Four key criteria of automaticity…Bargh’s (1994) describes these components as the ‘four horsemen of automaticity’…
- Awareness
Automatic processes are characterised by a lack of awareness of the process operation, or its effects - Intention
Automatic processes are initiated without the deliberate intention - Control
Automatic processes are uncontrollable (usually) - Efficiency
Automatic processes spare our cognitive resources
what did Bargh (1996) prime in participants?
- politeness
participants less likely to interrupt experimenter when primed with polite words - age
participants primed with stereotypes of the elderly took longer to exit the experiment
who created the European Association of Social Psychology (EASP) and the European Journal of Social Psychology (EJSP)? and what was their perspective?
Social psychologists at Bristol university
they developed Social Identity Theory (SIT)
what did Tajfel and Turner (1979) say are the 2 important aspects of our identity?
Personal identity (I) – individual traits and interpersonal
Social identity (We) – group and intergroup