Social Psychology Flashcards
What is social impact theory?
The effect that real or imagined people can have on out behaviour
What’s the source?
The person doing the influencing
What’s the target?
The person who is being influenced
Three factors that effect social influence?
- strength of group
- immediacy
- number of sources
What’s the law of diminishing returns?
As the source of influence gets larger, the impact of each individual source reduces
What is the divisional effect?
The number of targets to be influences effects the impact of the source
What is social loafing?
Reduction in an individuals effort when working with others on a collective task compared to when working alone or coactively
What’s diffusion of responsibility?
Tendency for an individual to assume that others will take responsibility, resulting in no one taking responsibility.
Aim of Milgram?
To see whether people would obey and inflict harm on another person using electric shocks, by following orders from an authority figure.
Why did milgram do his experiment?
To see whether all individuals had the potential to cause harm like the Germans and the Nazi’s or if they were different.
How were Milgram’s ppts recruited?
Advert in a newspaper, offered 4.00 dollar reward and travelling responses.
How many participants in Milgram study?
40 male
How were Milgrams ppts assigned a group?
- Introduced to who they believed to be another ppt (confederate)
- rigged draw occurred where ppt was allocated role of teacher and the other ‘ppt’ given role of learner.
- they were told this was an experiment about human learning and memory.
How was realism created in Milgrams study?
- Ppts were shown the shock generator then given a shock of 45v.
-they saw the generator was marked in 15v intervals up to 450v, with comments such as light shock and dangerous.
What task were Milgrams ppts asked to do?
- Read word pairs to the learner, the learner then had 4 option to choose from.
- if the learner gave a wrong answer the teacher was instructed to shock them.
What happened when the Milgrams ppts shocked the learner?
- At 150v the learner (actually a recording) said ‘ouch this hurts, these shocks are becoming painful’
- at 300v they became silent and refused to answer, to which the teacher was told to treat as a wrong answer
How were Milgram’s ppts encouraged?
- if they wanted to stop they were prompted to continue such as ‘please continue’ and ‘the experiment requires you to continue’
When did Milgrams experiment end?
- when they reached 450v
- or after the teacher asked to stop 5 times
Conclusion of Milgram?
People will obey an authority figure even when this causes harm to another individual
Findings of Milgram?
- 65% of ppts gave the 450v shock.
- 100% ppts gave shock to 300v
Milgrams variation 7 experiment?
- teacher given instructions via telephone
Why do Milgrams variation 7?
To test immediacy in social impact theory
Results of Milgrams variation 7?
- 450v obedience fell from 65% to 22.5%
- ppts also continued giving smaller shocks and lied to the experimenter
What was Milgrams variation 10 experiment?
Experiment carried out in in downtown office rather than at a prestigious university
Why do Milgrams variation 10?
Less reputable location may change the ppts view on the experiments legitimacy
Results of Milgrams variation 10?
Obedience dropped slightly 48%
Milgrams variation 13 experiment?
Experiment or left then room and a non uniformed man took over
Why Milgrams variation 13?
- To test the role of authority in obedience
- status of source
Results of Milgrams variation 13?
- 20% obedience rate
What’s the agentic state?
- person no longer feels responsible but instead acts according to instruction of someone else