Social Psychology Flashcards
What is conformity?
A type of social influence where individuals change their attitudes, beliefs or behaviour in order to go along with the majority as a result of real or imagined group pressure
What are the 4 types of confomity?
- Compliance
- Internalisation
- Identification
- Ingratiation
What is compliance in terms of conformity?
This is a type of conformity when we go along with other people’s behaviour or attitudes but we don’t believe these are correct.
-In the case of compliance there is a difference between our public & private opinion as it has not become internalised and does not reflect our true values and beliefs.
What is internalisation in terms of conformity?
Conformity which becomes in-built and starts to genuinely reflect a person’s true values and beliefs; we take on the views of others both publicly and privately. -This might occur as a result of being given information about something which is enough to convince us it is the right thing to do.
What is identification in terms of conformity?
This occurs when an individual accepts influence because they want to establish/maintain a satisfying self-defining relationship to another person/group. It is similar to compliance.
What is ingratiation in terms of conformity?
This is when a person conforms to impress or gain favour/acceptance from other people. It is similar to normative conformity, but is motivated by the need for social rewards rather than the threat of rejection.
What are the 3 explanations of conformity?
- Informational Conformity
- Normative Conformity
- Social Impact theory
What is informational conformity?
This when we are unsure about the situation we’re in and we look to others for information about how we should act.
What 2 studies show informational conformity?
- Jenness(1932)
- Sherif(1935)
Give one result of Jenness.
Almost all participants changed their individual guesses to be closer to the group estimate.
Give one result of Sherif.
Sherif found the person who had previously come up with a different estimate changed their minds in line with the others so that a group norm was soon established.
Give one conclusion of Sherif.
When people are in an ambiguous situation they will look to others for guidance and conform to a group norm. This is known as informational conformity
What study demonstrates normative conformity?
Asch’s aim was to see if participants would yield to majority social influence and give incorrect answers in a situation when the correct answers were always obvious.
How many participants were involved in Asch?
7 male students
How many participants were confederates?
All participants, except 1 were confederates of the experimenter.
How many times did the confedarates give unanimous wrong answers?
The confederates gave unanimous wrong answers on 12 of the 18 trials.
What are the 12 trials known as?
Critical trials.
How many naïve participants did Asch use,in total, in the first study.
50 male college students
Give 3 results of Asch .
- Less than 1% of people gave the wrong answer when tested alone as a control condition
- 75% of the participants conformed by giving the wrong answer at least once during the critical trials
- 37% of the participants conformed by giving the wrong answer during every critical trial
How did increasing the size of the group affect conformity?
The bigger the group, the more likely it
becomes that people will conform
(but only up to a certain point)
Give one conclusion from increasing the size of the group.
Increasing the size of the majority beyond three did not increase the levels of conformity.
This might be because people suspect
collusion if the majority rises beyond three or four.
How did the difficulty of the task affect conformity?
The more difficult the task, the more likely it becomes that people will conform
Give one conclusion from increasing the difficulty of the task.
When we are uncertain, it seems we look to others for confirmation. The more difficult the task, the greater the conformity.
How did lack of group unanimity affect conformity?
When at least one other person in the
group does not conform, people are much less likely to conform
How did answering in private affect conformity?
When people are in a room on their own, they are much less likely to conform
Evaluate Asch(G)
The participants in Asch (1952) were male college students. This sample of participants may not be representative of the wider population. That means the
results may not generalise to other groups such as females and older people.
Evaluate Asch(R)
There were good controls in the Asch studies, such as the specified number of confederates, the detailed instructions the confederate were given about how to respond in each trial, and the standardised comparison, lines for each trial. This means that the studies could be replicated to test the reliability of the results.
Evaluate Asch(V)
INTERNAL: The participants were paid by the researcher. This means they may have felt pressured into giving what they thought to be the response required of them by the researcher. This is known as
demand characteristics and it affects the internal validity of the results
Evaluate Asch(V)
EXTERNAL: It is not usual to be asked about the appearance of lines in a group situation. This means that the task validity was low, so the results may not
reflect real-life instances of conformity
Evaluate Asch(E)
The participants were deceived about the real aim of the study. This, in turn, meant that they were unable to give
fully informed consent to take part in the study
Give one strength of Asch.
Further support from Jenness. He asked participants to guess the number of beans in a jar. After being given the chance to discuss their estimates with other individuals it was found their estimates converged to the group norm. This suggests there is wider academic support for the idea that people look to others to gain
Give 2 aims of Yi Huang et Al.
- To investigate if conformity to a majority view is temporary or long lasting in rating the attractiveness of faces
- To examine if the conformity reflects private acceptance (internalisation) which should be longer lasting or just compliance which only persists in the presence of the majority group
How many participants were used in study 1 of Yi Huang?
17 Chinese students (5 men and 12 women) average age 22, all with good vision
What materials were used in study 1 of Yi Huang?
280 photographs of young Chinese women
Give 2 procedure points of Yi Huang.
- Participants were informed they were taking part in a study on human perception of facial attractiveness. They then viewed each face for 2 seconds and had to rate, on a scale of 1-8, how attractive they thought the face
- They were then shown the rating given by 200 other students who were the same gender as them (the majority group)
Give 2 procedure points of Yi Huang.
- This rating was made up to ensure that 75% of the time it was significantly different to the rating given by the participant
- After 3 months participants returned to complete a second testing session. They were presented with the same faces again in order to rate them in the same way but they were not reminded of the majority group rating
Describe the procedure of study 2 in Yi Huang.
- 51 participants split into three different groups: 1-day, 3-day or 7-day condition
- They performed the study again and shortened the delay, having the participants re-rate the photographs 1 day later, 3 days later and 7 days later.
Evaluate Yi Huang(G)
Research has low generalistaion. Only used Chinese people, neglecting other races. Used 22 year olds, neglecting other age brackets.
Evaluate Yi Huang(R)
Low realiability because the findings are not consistent. Also, repetition of the experiment, despite standardised procedures, would not produce similar results.
Evaluate Yi Huang(A)
The experiment is useful to society because it helps researchers understabd conformity.
Evaluate Yi Huang(V)
Low internal validity because of individual’s differences.
Evualuate Yi Huang(V)
The task validity is low. This is because it is not usual to rate Chinese women . -Also, ecological validity is low because people would not be expected to rate Chinese women based on appearance in a real life instance.
Evaluate Yi Huang(E)
Experiment had ethical issues because they decieved participants on the real aim of the experiment.
What is social impact theory?
This theory states that the likelihood that a person will be influenced by others in a group depends on three things: strength,immediacy and number
Describe strength in terms of social impact theory.
How important the people in the group are to you
-If you’re with people who are popular and you want to be friends with them, you’re more likely to be influenced by them
Describe immediacy in terms of social impact theory.
How close the group are to you (physically and time)
-Physically. being asked to do something by someone who is in the room with you
has more effect that being asked to do something over the phone by someone in another room
-Time; being asked to do something by text has less effect than being asked over the phone where you have to respond immediately
Describe number in terms of social impact theory.
How many people there are in the group
- You’re more likely to conform to a majority group of 8 people than 2
- However, as you increase the numbers, each new person has less and less effect
Describe Berkowitz et al as evidence for the social impact theory
Berkowitz et al (1969) conducted a field experiment where a confederate stood in a public space with lots of passers-by and looked up at the sixth floor of a building. The experimenters then calculated the percentage of bystanders who also looked up.
Give the reults of Berkowitz et al.
Results: When there was one confederate looking up 42% of people looked up, however when there was 15 confederates looking up 86% of people looked up. With each additional confederate, however, the impact got smaller
Does Berkowitz support/refute social impact theory?
This provides supporting evidence for number in social impact theory.
Describe Asch as evidence for the social impact theory
One of Asch’s variations was making participants answer in private. When participants were allowed to answer in private, conformity decreased this because they were answering based off their own judgement and no one else’s info.
Does Asch support/refute social impact theory?
This study supports social impact theory in terms of immediacy
What is minority influence?
Minority influence works to convert people, to change their personal beliefs, rather than just gain compliance. Changing personal beliefs is called internalisation or conversion
What 4 key processes do minority groups need to successfully influence the majority?
- Consistency
- Flexibility
- Commitment
- Confidence
Describe consistency in terms of minority influence.
Synchronic Consistency~ all members agree and back each other up
Diachronic Consistency - the minority group keep saying the same things for some time
Describe flexibility in terms of minority influence.
The minority group need to balance this consistency with some flexibility, to avoid seeming too rigid and uncompromising
Describe commitment in terms of minority influence.
The minority group must be prepared to take risks to stand up for their cause
Describe confidence in terms of minority influence
The minority group must appear confident that their claims are justified
Give 4 other important factors that affect whether a minority group will successfullly influence the majority.
- Identification
- Deep Thinking
- Snowball Effect
- Cognitive Dissonance
Describe identification in terms minority influence?
People tend to identity with people they see similar to themselves.
If the majority identifies with the minority, then they are more likely to take the views of the minority seriously and change their own views in line with the minority
Describe deep thinking in terms of minority influence.
If the minority can get the majority to discuss and debate the arguments that the minority are putting forward, influence is likely to be stronger
Describe the Snowball Effect in terms of minority influence.
The majority may start with just a few people agreeing with the minority. Over time more majority group members become ‘converted’ to the minority because they believe it is becoming more acceptable, and is gaining popularity
The more this happens, the faster the rate of conversion
Describe cognitive dissonance in terms of minority influence
When we behave in ways that are contrary to our beliefs, we are in a state of cognitive dissonance - basically we feel like we are hypocrites and we don’t like it
Give 2 aims of Moscovice et al
To demonstrate whether a minority can influence a majority group of naive participants
To determine the importance of minority group consistency when influencing the majority group
Describe the participants used in Moscovici
- All participants were female (because he thought they would be more interested in colour!)
- The participants were pre-tested to check for color blindness
- Altogether there were 32 groups of 6
What research method was used in Moscovici?
Lab experiment
What is the independant variable of Moscovici?
- IV:Participants were randomly allocated to either consistent, inconsistent, or control condition
- Each condition involved 6 participants being present at the same time
What was the majority in Moscovici?
4 naïve participants
-These are the women being tested who do not know the aim of the study