Social Psych Exam 2 Flashcards
Social Influence
how others’ comments/actions/presence change our attitudes, beliefs, feelings and behavior
Conformity
change in behavior, belief, attitudes as a result of real or imagined group pressure
Benefits of Conformity
- Helps avoid conflict
- Helps us learn from others
- Helps us better navigate the world (conformity becomes so habitual we don’t even notice it)
Acceptance
Person’s outward behavior goes along w/ the group, and their internal opinion falls in line as well
Compliance
person’s outward behavior goes along w/ the group, but internal opinion remains unchanged
- reap reward
- avoid punishment
Autokinetic Effect
illusion that a stationary pinpoint of light
shown in a completely dark room actually moves (Sherif’s Studies of Norm Formation)
Factors increasing conformity
- uniformity of agreement
- cohesion (“we feeling”)
- size of group
- high status of group
- expertise of group
- low self-esteem of participant
- collectivistic culture
- Tightness (strong norms and little tolerance for deviance in culture)
Factors decreasing conformity
- Anonymity of own response
- high self-esteem of participant
- prior commitment (public statement)
- individualistic culture
- Looseness (less strong norms and more tolerance for deviance in culture)
Normative influence
- conforming for approval and acceptance
- social norm information powerfully sways behavior
- desire to be liked
Informational influence
- conforming for information and direction
- privately accept other’s opinions
- more likely in ambiguous situations
- desire to be correct
Obedience
Changing behavior because of explicit pressure from person of power
Processes involved in obedience
- high status of authority figure and setting
- belief that authority figure will be responsible
- no clear-cut point for switching to disobedience
- when harmful consequences become apparent, ‘in’ too deep
- low empathy with victim
- extreme uncertainty
Factors determine obedience
- victim’s emotional distance
- authority closeness and legitimacy
- institutional authority
- group influence
‘The banality of evil’ a 5-step social identity model of the development of collective hate
- Identification - creating a cohesive ingroup
- exclusion - placing targets outside the ingroup
- threat - the outgroup as endangering the enactment of ingroup identity
- virtue - representing the ingroup as (uniquely) good
- celebration - eulogizing inhumanity as the defense of virtue
conformity and obedience studies
Sherif: conformity in highly ambiguous situations (private)
Asch: conformity in non-ambiguous situations (public)
Milgram: obedience to authority (deeper look: boundaries and mechanisms)
Three types of social influence
conformity, obedience, compliance
Persuasion
process by which a message induces change in beliefs, attitudes, or behaviors
Aspects of persuasion
- the source
- the message
- the audience
persuasion: the source
- credibility
- attractiveness
- certainty
- identity (gender-women often scrutinized more, race, socioeconomic status)
persuasion: the method - 2 paths
central route [explicit attitude]:
- focus on arguments and information (assumes an attentive, active, critical, and thoughtful audience)
- high motivation and ability, more enduring change
–> issue is personally relevant
–> person is knowledgeable in domain
–> quality of argument
peripheral route [implicit attitudes]:
- influenced by incidental cues (relies of heuristics, cues that trigger automatic acceptance without much thinking)
- low motivation and ability, easy but temporary
–> not personally relevant
–> person is distracted or fatigued
–> message is incolplete or hard-to-comprehend
–> source attractiveness, fame, expertise
–> number and length of arguments
–> consensus