Social Psych Flashcards
What is an attitude? What characteristics must it have?
A learned idea (evaluation) that a person makes about an object, a person, group, event or issue. This judgement must be relatively consistent and long lasting.
What for things can lead to the development of an attitude?
Classic conditioning, operant conditioning, social learning, repeated exposure
What is classic conditioning? Example.
Repeated association between two stimuli or events. Having ore than one usually good or bad experience with something can influence your attitude. Subway.
What is operant conditioning?
Leading by repeating a behaviour which has a pleasant consequence. If you state an attitude that someone agrees with you will be rewarded or complimented on your good judgement and your attitude will strengthen. If you are punished your attitude will weaken.
What is social learning?
We learn by modifying our attitudes by observing people we admire. We watch the model and follow their attitude. If our friend dislikes rock music we are likely to observe this and then feel the same way.
What is repeated exposure?
Repeated experience with an object, person, group, event or issue can lead to the formation of an attitude. It can be direct or indirect eg. Someone smoking indoors or hearing of someone smoking indoors.
What does the tri-component model propose?
The theory proposes that all three components must exist for an attitude to be present.
What is the affective component?
Emotional reactions or feelings towards an object, person, group, event or issue. Usually requires judgement.
What is the behavioural component?
Refers to how an attitude is expressed through our actions towards people, objects, institutions
What is the cognitive component?
Beliefs we have about an object, person, group, event or issue. They reflect our knowledge and experience of the world.
What is cognitive dissonance?
Contradictory or clashing thoughts that cause discomfort.
What to people feel when they experience cognitive dissonance and what do they do?
They generally feel uncomfortable and try to make their thoughts or attitudes agree with their actions. We tend to reject new information that disagrees with the ideas we already hold, convince ourselves we have done the right thing and experience dissonance after we cause an event we wish hadn’t happened.
What is the focus question of the La Piere study?
Do our attitudes predict our behaviour?
Method of the La Piere study
For two years he travelled through the US with a Chinese couple, visiting over 250 motels, hotels and restaurants.
Results of the La Piere study
They were refused service on only one occasion, 6 months later he wrote to them. Of the 50% that answered 92% said they wouldn’t allow Chinese people to stay.
Conclusion of La Piere study
Stated behaviour was different from actual thoughts (attitudes contradicted their behaviour). Attitudes do not predict behaviour
Criticisms of La Piere study
La Piere’s presence with the couple
Good face-to-face customer service but response to letters may be different employees
What is a stereotype? Are they accurate?
A collection of beliefs we have about people that belong to a certain group, regardless of individual differences among members of the group. They are often inaccurate and based on inadequate information.
How to humans use stereotypes? Do we change our beliefs about a person after a stereotype is created?
They help us get a sense of the world by giving it order. It isn’t possible to immediately know everyone we meet so we use them to help us react to people. We are more likely to pay attention to information that fits the stereotype and ignore contradicting information.
What is prejudice?
A negative emotional attitude held towards members of a specific social group. It is a prejudgment we make about someone based on nothing more than that they are part of a certain group. A person’s individual characteristics are often ignored and they are seen a certain way because of their membership. This often involves a majority group holding negative views towards a minority.
What are the characteristics of prejudice? What does the majority group believe?
- that the are superior to the minority
- the minority is different and doesn’t belong
- they are more powerful and important than the minority
- the majority group is insecure that the minority group may become more powerful and important than itself.
How can prejudice be formed?
Social influence, in group vs. out group, intergroup conflict, social identity
Define social influence
We can learn prejudiced actions from friends, family and others
Explain in group vs. out group
We tend to categories ourselves and others into groups, which
in turns influence our attitudes towards the groups. The group you belong to is the in- group. The group you do not belong to or do not associate with is the out-group. We tend to view people in our in-groups positively and think they are more like us. We consider those belonging to the out-group to be less like us and more like each other. We view them negatively and are likely to discriminate against them