Social Networks & Choosing the Right Ones

Question 1

Differences between social media & social networking?

Answer 1

Social networks make up social media but social media refers to all the different tools and channels. (Essentially, social media is a platform for broadcasting information, whereas social networking is a platform for communicating with one another. Social media is a communications channel, whereas, in social networking, the communication has a two-way nature.)

Question 2

List 5 different tools & channels?

Answer 2

• Keywords
• Social networks
• Forums - useful for niche companies
• Blog
• Email newsletter
• Online vouchers
• Video
• Website
• Podcasts

Question 3

List 3 ways you can use videos to promote a business.

Answer 3

• Video testimonial
• Product launch
• Case study with a client

Question 4

What are the benefits of videos & blogging for a business? (List 1 for each)

Answer 4

• Can allow customers to put a face to people in the business
• Video testimonials
• Take videos of your business (if relevant)
• Blogging:
• Allows the business to share their opinions on topics that matter to them
• More personal
• Allows people with similar interests/needs to find your company.

Question 5

What do we mean by ‘Human Analysis’?

Answer 5

Sometimes algorithms and data systems are unable to provide data on why posts are performing badly, and so sometimes humans have to step in.