Social Media Terms Flashcards
what is Behavioral Segmentation
– it the process of sorting out and grouping together customers based on the behaviors they show
Benchmarking
it’s the process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry
Brand Butler
- it transforms their interactions with customers into basically assisting them in their daily lives rather than merely broadcasting the brand to them
Brandjacking
a activity where someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
Demographic Segmentation
it divides the market into smaller categories based on demographic factors, such as age, gender, and income
Elevator Pitch
a succinct and persuasive sales pitch
Geographic Segmentation
about segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code
Persona
the aspect of someone’s character that is presented to or perceived by others
Positioning
refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness
Profile Placeholer
a person or thing that occupies the position or place of another person or thing
Psychographic Segmentation
a marketing strategy that leverages customer data and, with a foundation in psychology, uses data to create customer segments based on psychological characteristics
Return on Engagement (ROE)
the overall brand strength gained from a particular action, strategy or product. Here are key indicators of success: Time spent on page, video or ad
Share of Conversation
the percentage of mentions the particular brand receives in relation to the broader conversation.
Social media Audit
the process of metrics to assess growth, opportunities and what can be done to improve your social presence
SWOT analysis
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning
