Social Media Terms

Question 1

what is Behavioral Segmentation

Answer 1

– it the process of sorting out and grouping together customers based on the behaviors they show

Question 2

Benchmarking

Answer 2

it’s the process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry

Question 3

Brand Butler

Answer 3

• it transforms their interactions with customers into basically assisting them in their daily lives rather than merely broadcasting the brand to them

Question 4

Brandjacking

Answer 4

a activity where someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.

Question 5

Demographic Segmentation

Answer 5

it divides the market into smaller categories based on demographic factors, such as age, gender, and income

Question 6

Elevator Pitch

Answer 6

a succinct and persuasive sales pitch

Question 7

Geographic Segmentation

Answer 7

about segmenting your audience based on the region they live or work in. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code

Question 8

Persona

Answer 8

the aspect of someone’s character that is presented to or perceived by others

Question 9

Positioning

Answer 9

refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness

Question 10

Profile Placeholer

Answer 10

a person or thing that occupies the position or place of another person or thing

Question 11

Psychographic Segmentation

Answer 11

a marketing strategy that leverages customer data and, with a foundation in psychology, uses data to create customer segments based on psychological characteristics

Question 12

Return on Engagement (ROE)

Answer 12

the overall brand strength gained from a particular action, strategy or product. Here are key indicators of success: Time spent on page, video or ad

Question 13

Share of Conversation

Answer 13

the percentage of mentions the particular brand receives in relation to the broader conversation.

Question 14

Social media Audit

Answer 14

the process of metrics to assess growth, opportunities and what can be done to improve your social presence

Question 15

SWOT analysis

Answer 15

SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning

Question 16

Target audience

Answer 16

an examination of potential targets to determine military importance, priority of attack, and weapons required to obtain a desired level of damage or casualties