Social Media Planning

Question 1

The social media strategy must pertain to all the 5 areas:

social creation, social community, social commerce, social entertainment and social publishing.

Answer 1

To use social media means to activate students designed to get often limited and short time spanned attention from the consumers and the media.

To employ social media strategically and effectively means to support other marketing activities.

Question 2

The Three Phases of Social Media Marketing

Answer 2

• trial phase in which a social media are tested but marketers do not really consider how social media may have a role in the overall marketing strategy;
• transition phase: social media activities still occur but somewhat randomly and haphazardly but a more systematic way of thinking starts to develop as organisations do not have a strategic approach;
• strategic phase: social media becomes an integral part of the marketing strategy.