Social Media Marketing & Management (Part A)

Question 1

Why social media?

Answer 1

It is a platform where users can air their opinions and feelings freely. A way to also allow users or influencers amplify their thoughts and actions through images, videos or simply texts.

Impacts the media, citizen journalism, politics, civil society, entertainment, influencer landscape, etc

Question 2

What is social media marketing (SMM)?

Answer 2

A form of Internet marketing that utilises social networking websites as a marketing tool to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach

Question 3

Main reasons why people would use social media

Answer 3

Gathering Information/ Education – to be educated and informed
Grow and maintain personal identity – to fulfill self-actualisation
To be integrated and be part of social interaction – to fulfill sense of belonging
For pure entertainment pleasure
To be inspired

Question 4

What is social listening

Answer 4

Searching the web and the social space to see what’s being said about your company, your competitors and other topics of interest.

Question 5

What does social listening entail

Answer 5

Generate Leads by Solving Problems (monitor keyboards and ask for feedback)
Attract New Customers (join conversations and think of keywords)
Identify Influencers and Advocates (reward & track who is sharing it)
Discover Where Your Community Hangs Out
Improve Customer Care
Get feedback on products early into life cycle
Drive innovation using insights