Social Media Glosary

Question 1

Application Programming Interface (API)

Answer 1

a collection of procedures that make it possible for various software programs to communicate with one another. Consider social media.

Tools for scheduling and reporting, like Hootsuite, leverage API.

Connect to social media accounts to publish content or gather statistics.

Question 2

Avatar

Answer 2

An avatar is a photograph or image that represents you on social networking. A logo is widely used by businesses as their avatar on

Proles and company pages

Question 3

Bitly

Answer 3

Twitter users commonly use the URL shortening tool Bitly.
It speeds up and simplifies the exchange of lengthy website addresses.
Users who have signed up for a Bitly account can view statistics for each Bitly link they have made and shared.

Question 4

Clickbait

Answer 4

The purpose of online content is to draw users in and persuade them to click a link.

Question 5

Clickthrough rate

Answer 5

divided by the total number of people who saw the link, is the number of users who clicked on a link.

Question 6

Community management

Answer 6

the control of a brand’s interactions with its online community of clients, potential clients, followers, supporters, and other users.

Question 7

Deepfakes

Answer 7

are phony audio or video recordings that are produced to sound and look exactly like the real thing. Machine learning and recorded video are coupled to produce fictitious “evidence.”

Question 8

Follow/Follower

Answer 8

You become a follower of someone on Twitter when you do so because you are effectively subscribing to their updates and tweets. You can follow an organization or individual on LinkedIn, Instagram, Snapchat, etc.

Question 9

Geotag

Answer 9

a tag that identifies the location of a photo or video uploaded to social media.

Question 10

Handle

Answer 10

A handle is the moniker you select to represent yourself on Twitter.

Question 11

Hashtag

Answer 11

a single word or phrase followed by the hash sign (#) to hide messages about that topic. Hashtags first appeared on Twitter, but they are now used on practically all other social media platforms as well.

Question 12

Influencer

Answer 12

A social media user who can spread awareness about a trend, topic, or issue to an appropriate audience (big or small)
company or thing. Marketers try to develop connections with them in order to reach those audiences since they have already built credibility with their target audiences.

Question 13

Meme

Answer 13

is a captioned photograph that often makes mockery of specific human behavior, famous people and public figures, or philosophical ideas.

Question 14

Newsfeed

Answer 14

a list of news items published on a specific platform. For instance, newsfeeds are available on Twitter, blogs, and your personal Facebook page.

Question 15

Ow.ly

Answer 15

a URL service that is recommended by apps like Hootsuite.The website enables you to reduce lengthy website addresses for shorter posts.-

Question 16

Permalink (permanent link)

Answer 16

a link to a web page that will not be updated for a long time (static).

Question 17

Reach

Answer 17

Reach is the whole population that a brand could reach with its advertising. It also refers to the number of times a specific post has been seen.

Question 18

Thread

Answer 18

refers to the order in which comments appear on a specific social media post. It can be found more frequently on internet discussion boards like Reddit or Tumblr.

Question 19

Troll

Answer 19

is a person who delights in provoking conflict. They accomplish this by making divisive remarks or publishing offensive material on social media with the express intention of stirring up strong feelings in other users.

Question 20

Chatbot or bot

Answer 20

is a computer application that uses a chat interface to mimic talks with real users.