social media for social change Flashcards
How has social media changed the way we advocate for social change?
social media has transformed from a space for connection to a powerful tool for social mobilization.
Network public sphere
A concept that is developed by “Habramas 1991” which is indicating to a space where people can get together to debate social issues or the rules that govern them (coffeeshop, bar etc.) Social media became the space for public dialogue, where people come together to discuss issues and influence social opinion.
Digital activisim
advocacy efforts using digital platforms, particularly social media, to push for social, political, or environmental change.
hashtag activism
The use of hashtags to create awareness and mobilize support for causes (#metoo, #BLM etc. )
online petition
digital signature- gathering for advocacy (change.org)
social movement theory
the study of how groups originate, evolve, and become effective to drive social or political change
mobilization
suggests that successful movements depend on the resources they can gather, including financial support, labor, and social networks. According to this view, movements gain efficiency when they efficiently mobilize resources and leverage established organizations.
real time communication
social media enables instant updates and communication, facilitating quick organization and response.
coordination
social media can help coordinate efforts within and across different activist groups
sustainability of movements
the “flash-in-the-pan” effect where movements gain rapid attention but may lack long-term strategy
slacktivism
The criticism that low-effort online support (likes, shares) does not always translate to meaningful, offline action. researchers found that liking a post may make you less likely to donate.
Ethical communication
involves ensuring that information shared is accurate, respectful, and mindful of privacy and rights.
platform responsibility
refers to the accountability that social media companies have in moderating content and ensuring that info is ethical and accurate.
misinformation and disinformation
in social change efforts, false information can undermine credibility and cause harm.
privacy concerns
When sharing images or videos of protests it’s important to consider the privacy and safety of individuals.