Social Media and Marketing Flashcards
Any tool or service that uses the Internet to facilitate conversations
Social Media
subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services
Social Commerce
using consumers to develop and market products
Crowdsourcing
The process of identifying and assessing what is being said about a company, individual, product, or brand
Social Media Monitoring
A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author’s entries
Blog
Blog that is sponsored by a company or one of its brands and maintained by one or more of the company’s employees
Corporate Blog
Independent blog that is not associated with the marketing efforts of any particular company or brand
Non-corporate Blog
Blog with strict post length limits
Microblog
Web site that allows individuals to connect or network with friends, peers, and business associates
Social Networking Site
Web site that allows users to upload and distribute multimedia content like videos and photos
Media Sharing Site
Web site that allows users to decide which content is promoted on a given Web site by voting that content up or down
Social News Site
Web site that combines the fun of social networking with the utility of location-based GPS technology
Location-Based Social Networking Site
Web site that allows customers to post, read, rate, and comment on opinions regarding all kinds of products and services
Review Site
