Social media and influencer marketing

Question 1

pros of using influences for marketing

Answer 1

+follower networks- contents get a wide range
+consumer trust and relatability

Question 2

pros of using micro and nano influencers

Answer 2

+cost effective
+strong connections with follower base
+more authentic and accessible

Question 3

AI influencers

Answer 3

influencers whose appearances are virtually generated by AI

Question 4

AI influencer example

Answer 4

lil miquela has over 3m followers and successfully promotes brands