Social Media Analytics

Question 1

The kind of social media management that you will be doing depends heavily on…

Answer 1

the maturity of the program

Question 2

is reaching out to influences outbound or inbound?

Answer 2

inbound

Question 3

Over 50% of people want to see posts that…

Answer 3

educate, entertain, and provide value

Question 4

is responding to messages and comments an inbound service or an outbound service?

Answer 4

inbound

Question 5

T/F- press conferences are more often watches on television then they are on facebook live streams

Answer 5

false

Question 6

what percentage of people “comparison shop” for nearly every purchase

Answer 6

87%

Question 7

what percentage of people will shun a business after a bad digital care experience?

Answer 7

57%

Question 8

what is defined as a way for businesses to interact with people (customers) online?

Answer 8

social media marketing

Question 9

T/F- with social media the online world today has shifted from one-to-many to a many-to-many method of interaction

Answer 9

true

Question 10

“Social media is often a very high ___ and low ____ job

Answer 10

responsibility; authority

Question 11

T/F- a social media marketing plan needs to be in place before your social media efforts begin

Answer 11

true

Question 12

what was the first true “social media network”?

Answer 12

Myspace

Question 13

what does the acronym SEO stand for?

Answer 13

search engine optimization

Question 14

what is the percentage of companies who use social media as a part of marketing strategies?

Answer 14

over 92%

Question 15

what is the first step of the six-step process of a social media marketing plan

Answer 15

create social media marketing objectives and goals

Question 16

T/F- content marketing is a form of marketing that involves creating/sharing online material that promotes your brand

Answer 16

false

Question 17

T/F- a key performance indicator is something you can measure that helps you evaluate the success of your business

Answer 17

true

Question 18

T/F- most teenage YouTube subscribers trust influencers opinions over traditional celebrities

Answer 18

true

Question 19

Under Armor is spending over ___ dollars on digital/social media marketing

Answer 19

235 million