social learning theory (learning approach 1/2) Flashcards
1
Q
what did bandura say behaviour was learned through
A
observation and imitation of others’ behaviour
2
Q
what are the stages of the social learning theory known as
A
mediational processes
3
Q
what are mediational processes
A
cognitive factors which influence learning/come between stimulus and response
4
Q
describe the 4 mediational processes
A
- attention = individual needs to pay attention to behaviour/the consequences to imitate behaviour
- retention = storing the observed behaviour in the LTM/remembering behaviour
- reproduction = individual must be able to reproduce observed behaviour (skills/ability)
- motivation = the will to perform the behaviour - often determined on if behaviour was rewarded or punished
5
Q
what’s vicarious reinforcement
A
individual observes a certain behaviour being rewarded and so they may imitate this behaviour in order to receive the reward
6
Q
how does identification affect the likelihood of imitation of behaviour
A
people are more likely to imitate people they identify with eg. sharing similar characteristics (like age, gender etc.)
7
Q
A