Social Learning Theory Flashcards
How is behaviour learned?
from our environment
observing others and the reinforcement or punishment they receive
genetics is not an influence on behaviour
what is social learning also referred to as?
modelling
What are the individuals observed called?
Models
What do models provide?
examples of behaviour to observe and imitate
Vicarious reinforcement
observer will take into account of what the consequences of the behaviour were for the model. If the behaviour is reinforced the observer is more likely to imitate
who is the observer more likely to imitate?
people that he or she perceive as similar to themselves.
Identification
The observer is more likely to imitate a model with whom they aspire to be like
Direct Reinforcement
The perceived likelihood of the observer being directly reinforced or punished were they to imitate the model would influence whether the observer does imitate the model.
What does Bandura believe?
That humans are active information processors and think about the relationship between their behaviour and its consequences. Observational learning could not occur unless cognitive processes were at work.
mediational processes
Individuals do not automatically observe the behaviour of a model and imitate it. There is some thought prior to imitation.
attention (mp)
learning through observation of a model’s behaviour
retention (mp)
memorising the model’s behaviour
reproduction (mp)
are they physically and mentally capable to reproduce the models behaviour?
motivation (mp)
the rewards and punishments of the behaviour will be considered by the observer.
motivation - vicarious reinforcement
more likely to be imitated