Social Learning Theory Flashcards
Associated with the work of Bandura, not all learning occurs through the direct experience of consequences
Some learning occurs through observing the behaviours of others
Modelling
Individual carries out a behaviour and we observe them doing this
Live or symbolic
Demonstrate examples of behaviour and we learn behaviour in this way
Imitation
When we observe, we may then reproduce
Conditioning relatively slow, imitation rapid
Imitation more likely to occur if
We identify with model
Perceive we have the ability to perform
We expect behaviour will have positive consequences
Identification
We want to be associated with them
We must feel she is similar to us in some way
Research suggests same sex models more likely than opposite
Similarity suggests we will experience the same outcomes/consequences
Vicarious reinforcement
Feedback on consequences of the behaviour and judge for themselves the likelihood of experiencing those same outcomes
Mediational progresses
Internal mental processes
Mental representation
Not automatic
Makes decision based on vacations reinforcement and self efficacy
Bandura research
Investigate if social behaviours can be acquired by observation and imitation
Small children age 3-5 non inflatable doll
Non aggressive model and violent model and no model
Left in a room with them
Difference in behaviour mostly boys and male model
Follow up studies
1965 different consequences
One group saw reward
One group saw model punished
Replicated doll with live clown
Practical applications
Understand things like criminal behaviour, exposed to models commit criminal behaviour
Ulrich strongest predictor of violence was belonging to delinquent peer group where violence was modelled and rewarded
Media can change health related behaviours using
Characters to model desired behaviour (drinking alcohol in moderation) to similar target audience, helping to identify and more likely replicate healthy behaviour
Social learning approach can be used to reduce
Criminal behaviour and improve health
Not as reductionist
Does not reduce learning to stimulus response
Takes into account importance of cognitive factors
Self efficacy, identification and vicarious reinforcement (mediational processes)
This means that social learning approach provides a more
Valid and holistic explanation of human learning than the behavioural approach by recognising the role of meditational processes
Lacks ecological validity
Lab settings, contrived
Demand characteristics doll designed to be hit
Want to avoid punishment from parent, want to demand demands of research