Social Learning Theory Flashcards
What are the assumptions of the SLT?
- Behaviour can be learnt from the environment
- Behaviour can be learnt from observing and imitating the behaviour of role models (e.g parents, peers, celebrities)
What does the theory of modelling state?
People are more likely to imitate the behaviour of those they percieve to be role models.
What happens when a role model demonstrates behaviour?
Role model demonstrates behaviour -> behaviour is observed -> behaviour is imitated (modelling)
What is a role model?
A person who can demonstrate behaviour which can be observed by others,
What is the theory of identification?
People (especially children) are more likely to imitate the behaviour of people they identify with (role models)
People are more likely to imitate role models if they:
- Possesses similar characteristics to us, e.g age, gender, ethnicity
- Seen to be attractive or have a high status
VICARIOUS REINFORCEMENT
Indirect reinforcement that happens through observing the behaviour of others.
If the role model is reinforced for their behaviour →
The observer is more likely to imitate them in order to get the same reward too
If the role model is punished for their behaviour →
The observer is less likely to imitate in order to avoid the same punishment
Cognitive mediational processes
Mental processes that occur between the model displaying a behaviour and the imitation of the observer and occurs in a linear sequence
According to Bandura, the four Cognitive mediational processes:
Attention → Retention → Reproduction → Motivation
ATTENTION:
When we SEE a NEW behaviour, we need to PAY ATTENTION to it first.
RETENTION:
When we form a MENTAL REPRESENTATION of the behaviour we attended to (could also be accessing an existing representation)
REPRODUCTION:
When we ASCERTAIN if we have the CAPACITY to PHYSICALLY REPRODUCE the behaviour OURSELVES.
MOTIVATION:
A DRIVE to RECREATE an OBSERVED BEHAVIOUR. IF we are driven, we are more likely to REPRODUCE the behaviour (vicarious reinforcement can also contribute to this)