Social leaning theory Flashcards
What is the social learning theory?
Understanding human behaviour requires recognising learning as cognitive process which happens in a social context.
What is vicarious punishment?
Witnessing someone punished for an action makes us less likely to adopt that behaviour
What is vicarious reinforcement?
When we see someone rewarded for a behaviour we are more likely to mimic it.
What are models?
Individuals we observe and emulate.
Who are live models?
Parents, friends and family members.
Who are symbolic models?
Characters from movies and books.
What are the mediation factors?
Attention
Retention
Reproduction
Motivation
What is identification?
We are more likely to imitate models with similar characteristics eg. gender, age or people perceived as attractive or high status
What is attention?
In order to learn from a model, individuals must pay attention to the model by focusing on specific behaviours.
What is retention?
The ability to remember the observed behaviours. Involves encoding the observed behaviour into memory so it can be retrieved later.
What is reproduction?
The individuals belief in ability to replicate the behaviour that the model has demonstrated. This depends on the individuals psychical capabilities as well as the remembered details of the behaviour.
What is motivation?
The willingness to perform the behaviour which is influences by the expected outcomes based on observing the consequences of behaviours in others.
What was Banduras research?
The Bobo doll study
Describe the bobo doll study.
The participants
3-6 years
Decided into tow groups
First group observed an adult demonstrating physical and verbal aggression towards a bobo doll in a room filled with toys.
Second group watch the adult interact non agressively with different toys.
Experimenter observed and recorded the children’s physical and verbal aggression behind a one way mirror.
What study backs up symbolic models?
Children were exposed to a liv aggressive adult, recording of an aggressive adult or a cartoon featuring an aggressive cat.
All agression was directed at bobo doll.