Social Influence - Variables affecting conformity Flashcards

1
Q

Research to support task difficulty as a variable affecting conformity was conducted by…

A

Lucas et al

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2
Q

What did Lucas get his ppts to do?

A
  • Asked students to solve ‘easy’ and ‘hard’ maths problems
  • Ppts were given 3 other answers from other ‘students’ (not actually real)
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3
Q

What did Lucas find?

A

Ppts conformed more often when the problems were difficult rather that easy.

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4
Q

How does this support task difficulty?

A
  • Supports task difficulty because it suggests when task is harder
  • Conformity increases
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5
Q

Therefore, increasing the…

A

validity of task difficulty as a variable affecting conformity.

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6
Q

However, Lucas et al’s study found that conformity is more…

A

complex than Asch suggested.

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7
Q

Who conformed less?

A
  • Ppts with high confidence in their maths abilities conformed less
  • Ppts with low confidence conformed more
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8
Q

This shows that an…can…conformity

A

individual-level factor…influence…

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9
Q

…Asch’s research into variables affecting conformity

A

Limiting

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10
Q

Asch’s research into variables affecting conformity can be criticised as it has…

A

gender bias

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11
Q

Why does Asch’s research has gender bias?

A

Only males were tested

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12
Q

What does it make it hard to do with findings?

A

Generalise the findings to females

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13
Q

Why can’t the findings be generalised to females?

A
  • Suggests that females might be more conformists
  • Because they are more concerned about social relationships and more concerned about being liked by their peers (Netto, 1995)
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14
Q

This shows that there are some…more than the variables suggested.

A

factors which determines someone’s level of conformity

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15
Q

This weakens the…of research into variables affecting conformity.

A

external validity

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16
Q

Asch’s research can also be criticised for…

A

culture bias

17
Q

Why can Asch’s study be criticised for being cultured bias?

A
  • Research was conducted in America
  • Which is a western, individualistic culture
18
Q

Therefore, it is difficult…to…

A

to generalise the findings…non-western, collectivists cultures such as China

19
Q

What do a non-western collectivists culture believe?

A
  • Social groups are more important than the individual
  • More likely to conform and agree with the group to be liked
  • Bond and Smith 1996
20
Q

This weakens the…of research into variables affecting conformity

A

external validity