social influence - types of conformity and explanations

Question 1

define compliance

Answer 1

when individuals go along with the group to gain their approval or avoid their disapproval. compliance does not result in any change in the persons private attitudes, only in the views and behaviours they express in public

Question 2

what are the 3 types of conformity

Answer 2

compliance
identification
internalisation

Question 3

define identification

Answer 3

when an individual accepts influence because they want to be associated with another person or group. the person might adopt the groups attitudes and behaviours.

Question 4

define internalisation

Answer 4

when an individual may go along with the group because of an acceptance of their views. this can lead to acceptance of the groups point of view both publicly and privately

Question 5

what are the 2 explanations for conformity

Answer 5

normative social influence
informational social influence

Question 6

define normative social influence

Answer 6

when an individual goes along with the majority without really accepting their point of view. this type of conformity is usually referred to as compliance. it is a fear of rejection.

Question 7

define informational social influence

Answer 7

informational influence occurs when an individual accepts information from others as evidence about reality. the individual does not just comply in behaviour alone, but also changes their behaviour in line with the group position. this involves changing both public and professional attitudes and behaviour