Social Influence - Types of conformity Flashcards

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1
Q

What is conformity?

A

Giving into a social group or group pressure

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2
Q

Three types of conformity

A

Compliance
Identification
Internalisation

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3
Q

What is compliance?

A

lowest level of conformity
publicly goes along with it but privately disagrees

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4
Q

What is identification?

A

moderate level of conformity
adapt to the behaviour to the group
often lasts as long as the group

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5
Q

What is internalisation?

A

deepest level of conformity
take on the view publicly and privately
leads to permanent change

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6
Q

Who identified explanations for conformity?

A

Deautsch and Gerald (1955)

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7
Q

What are the explanations for conformity?

A

Informational social influence
Normative social influence

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8
Q

What is ISI?

A

When people change there behaviour to be correct
Often look to those we believe more knowledgeable
Done for cognitive reasons

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9
Q

What is NSI?

A

Want to fit in
Done for emotional reasons

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10
Q

Evaluations of explanation for conformity (NSI & ISI)

A

Does not consider dispositional factors
Beta bias, no sex difference
Practical application, how can it help society

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