Social Influence - Types of conformity Flashcards
What is conformity?
Giving into a social group or group pressure
Three types of conformity
Compliance
Identification
Internalisation
What is compliance?
lowest level of conformity
publicly goes along with it but privately disagrees
What is identification?
moderate level of conformity
adapt to the behaviour to the group
often lasts as long as the group
What is internalisation?
deepest level of conformity
take on the view publicly and privately
leads to permanent change
Who identified explanations for conformity?
Deautsch and Gerald (1955)
What are the explanations for conformity?
Informational social influence
Normative social influence
What is ISI?
When people change there behaviour to be correct
Often look to those we believe more knowledgeable
Done for cognitive reasons
What is NSI?
Want to fit in
Done for emotional reasons
Evaluations of explanation for conformity (NSI & ISI)
Does not consider dispositional factors
Beta bias, no sex difference
Practical application, how can it help society