SOCIAL INFLUENCE - types and explanations for conformity Flashcards
1
Q
what are the 3 types of conformity?
A
- internalisation
- identification
- compliance
2
Q
what is meant by internalisation?
A
- when one accepts a group’s views and thus private and public views have changed
3
Q
what is meant by identification?
A
- when one values a group and becomes a part of it, but doesn’t agree with everything
4
Q
what is meant to be compliance?
A
- outwardly going along with a group’s view yet privately disagreeing
5
Q
what are the 2 explanations for conformity?
A
- normative social influence
(NSI) - informational social influence
(ISI)
6
Q
what is meant by normative social influence?
A
- agreeing with the majority in order to be liked and to gain social approval
(may lead to compliance)
7
Q
what is meant by informational social influence?
A
- agreeing with the majority in order to be correct
may lead to internalisation
8
Q
EVALUATION
what did LUCAS do? and how does this relate to conformity?
A
- asked students hard and easy maths questions
- there was greater conformity to incorrect answers when the questions were harder, especially in those with poorer ability
so. .. - supports the proposal that ISI plays a role in conformity
9
Q
EVALUATION
what did MCGHEE and TEEVAN say? and how does this relate to conformity?
A
- found that NSI impacted people differently and that those in need of affiliation were more susceptible to NS
(opposed to nAfilliators)
so… - highlights individual differences in how people respond to NSI
10
Q
EVALUATION
what did DEUTSCH and GERRARD say? and how does this relate to conformity?
A
- suggested a ‘two-process’ approach that NSI and ISI work together
- a dissenter may reduce NSI by providing social support or may reduce ISI by providing new information
so. .. - is a limitation as it provides contradictory evidence that NSI and ISI are independent explanations for conformity
