Social Influence Processess In Social Change

Question 1

Perkins and Berkowitz (1986):

Social norms interventions

Answer 1

formed the social norms approach that argues that if people perceive something as the norm they tend to alter their behaviour to fit that norm

Question 2

Evaluation: limitations of the social norms approach

DeJong et al. (2009)

Answer 2

tested the effectiveness of social norms marketing campaigns to reduce alcohol use among students and returned 3 years later to find that despite recieving normative information, it had no effect and didn’t reduce alcohol usage

Question 3

Evaluation: The boomerang effect

Schultz et al. (2007)

Answer 3

those whose behaviour is more desirable than the norm also receive the message and can thus encourage them to engage in more destructive behaviour