Social Influence processes in social change Flashcards
How many stages are in the process by which minority influence leads to social change?
5
stage 1:
minorities draw the majority’s attention to an issue using, for example, educational tactics.
stage 2:
minorities create cognitive conflict in the majority by making them think more deeply about the issues being challenged.
stage 3:
minorities are more likely to be successful when they express their arguments consistently, over time and with each other
stage 4:
minorities are more influential if they appear willing to suffer for their views. This is because they are seen as more committed, and so are taken more seriously
stage 5:
as more and more people consider the issues being raised by minorities, a ‘tipping point’ is reached which leads to wide-scale social change.
what is an example of social influence leading to social change?
the action of the suffragettes in bringing about universal suffrage. The suffragettes used educational, political, and military tactics to draw attention to the fact that women were denied the same voting rights as men.
evaluation:
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