Social influence-Key words Flashcards
Types of conformity
Compliance
Internalisation
Identification
Explanations for conformity
Normative social influence
Informational social influence
What does compliance mean?
Changes their public views, but not their private views
Short term
What does identification mean?
Changes their public and private views but only when they are in the present of the group they are identifying with
Short term
What does internalisation mean?
Changes both their public and private views, even when they aren’t in the presence of the group
Long term
What does conformity mean?
When a person changes their attitude or behaviour due to real or imagined group pressure
What is normative social influence?
The want/desire to fit in
What is informational social influence?
The want/desire to be right
What is unanimity?
Agreement by all involved
What is population validity?
The extent to which the findings of a study can be generalised to other people
What is ecological validity?
Would we find the same results outside of the original research setting
What is mundane realism?
Does the study mirror what would happen in the real world
What is historical validity?
Can the findings be applied to other time periods
What are demand characteristics?
When the participant of an experiment aims to find the true meaning behind the research, subsequently changing their behaviour
What variables influence conformity?
Group size
Unanimity
Task difficulty