Social influence and social chnage Flashcards
1
Q
The special role of minority influence:
A
Minority influence is powerful force for innovation and social change.
example - civil rights movement in the US
2
Q
Lessons from conformity research:
A
Normative social influence can lead to social change by drawing attention to what the majority is doing.
3
Q
Lessons from obedience research:
A
Disobedient role models
Gradual commitment is how obedience can lead to change.