Social influence Flashcards
what is conformity
Conformity is a type of social influence involving a change in belief or behaviour in order to fit in with a group.
This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms/expectations) group pressure.
what are the 3 types of conformity identified by Kelman
1) Internalisation
2) Identification
3) Compliance
Internalisation
Here a person changes their public behaviour and their private beliefs
Is internalisation a long-term change or a short-term change
long-term change
Give an example of a study for internalisation
Jenness study
Identification
Here a person changes their public behaviour and their private beliefs, but only in the presence of the group
Is identification a long-term change or a short-term change
short-term change
Give an example of a study for identification
Zimbardo’s prison study
Compliance
Here a person changes their public behaviour but not their private beliefs
Is compliance a long-term change or a short-term change
short-term change
Give an example of a study for compliance
Asch’s line study
What does internalisation result in
Informational social influence
What does identification result in
Normative social influence
What does compliance result in
Normative social influence
what are the explanations for conformity
1) Informational social influence
2) Normative social influence