Social Influence

Question 1

What are the 3 types of conformity

Answer 1

• Internalisation
• Identification
• complicance

Question 2

Internalisation

Answer 2

A deep form of conformity whereby the individual accepts the majority view as they see it as true and changes behaviour both publicly and privately.

Question 3

Identification

Answer 3

Moderate form of conformity whereby someone may conform on the basis that they may value something within the group although not necessarily agreeing with everything

Question 4

Compliance

Answer 4

‘Simply going along with others’ in public despite holding a different view in private. Particular behaviour or opinion stops as soon as group pressure stops

Question 5

Who proposed the two process theory as to why people conform?

Answer 5

Deutsch & Gerald (1955)

Question 6

Explanation for conformity

Answer 6

• Informational social influence (ISI)

* normative social influence (NSI)

Question 7

Normative social influence

Answer 7

“The need to be liked”
-Agreeing with majority opinion out of fear of rejection, and need for social approval and acceptance
(May lead to compliance)

Question 8

Informational social influence

Answer 8

“The need to be right”
-A cognitive process whereby individuals follow the behaviour of the group because you feel as if they are likely to be right
(may lead to internalisation)

Question 9

Definition of nAffiliators

Answer 9

Somebody who seeks social approval/needs everybody to like them

Question 10

+EVALUATION

Research support for ISI:

Answer 10

Lucas et al (2006)- students given easy and difficult maths questions. Greater conformity to incorrect answers when the questions where difficult.
~study shows conformity is higher when people don’t know the answer themselves supporting the theory behind ISI~

Question 11

+EVALUATION

Research support for NSI:

Answer 11

Asch found that participants went along with evidently wrong answers because other people did

Question 12

-EVALUATION:

Individual differences in NSI:

Answer 12

Research shows that NSI does not affect everyone’s behaviour the same way. For example nAffiliators are more likely to conform.

Question 13

-EVALUATION

Individual differences of ISI:

Answer 13

ISI does not affect everyone’s behaviour the same. Asch found students confirmed less than other participants.

Question 14

-EVALUATION

ISI and NSI working together:

Answer 14

Two process model suggests it’s either one or the other but often both processes are involved

Question 16

+EVALUATION

Real world application:

Answer 16

Hotel staff started to change behaviour of guests by using printed messages to encourage them to save energy. Rooms that suggested other guests were using fewer bath towels were most successful