Social Influence Flashcards

Key Terms

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1
Q

Social influence

A

When individuals and groups change each other’s attitudes and beliefs. This includes conformity, obedience, and minority influence.

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2
Q

Conformity

A

A change in opinion or behaviour due to real or imagined social pressures from a group or an individual.

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3
Q

Internalisation

A

∙ The deepest level of conformity.
∙ Take on the majority view because we accept it’s correct.
∙ Permanent change of belief.
∙ Agree in public and in private.

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4
Q

Identification

A

∙ Moderate level of conformity.
∙ Conforms to the demands of a social role in order to identify with a group.
∙ Agree in public and not necessarily any change in private.

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5
Q

Compliance

A

∙ The shallowest level of conformity.
∙ Only exists when there is social pressure.
∙ Temporary change.
∙ Agree in public and disagree in private.

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6
Q

Informational Social Influence (ISI)

A

∙ The desire to be right.
∙ Occurs when we are unsure or have a lack of knowledge.
∙ When we agree because believe that they are correct. We accept this because we want to be right as well.

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7
Q

Normative Social Influence (NSI)

A

∙ The desire to be liked.
∙ Occurs when we want to fit in with the group.
∙ When we agree with the opinion of the majority because we want to feel accepted.

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8
Q

Obedience

A

A type of social influence where a person follows an order from another person, who is usually an authority figure.

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9
Q

Agentic state

A

Where a person feels no responsibility for their actions because they believe that the authoritative figure will take the responsibility, allowing them to obey to demands given by an authoritative figure.

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10
Q

Autonomous state

A

Where a person is free to behave according to their own principles, therefore, they will take responsibility.

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11
Q

Agentic shift

A

The shift from the autonomous state to the agentic state.

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12
Q

Authoritarian personality

A

∙ A dispositional explanation of obedience.
∙ A person who favours an authoritarian social system and admires obedience to authority figures.
∙ Submissive of superior figures and dismissive of inferior figures.

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13
Q

Social support

A

The presence of people who resist social influence. They can also help others do the same by acting as role models and show that resistance is possible.

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14
Q

Locus of Control (LOC)

A

∙ How responsible people feel of their actions.
∙ Internal: they are mostly responsible (greater resistance to social influence)
∙ External: luck or outside forces like fate are responsible (lower resistance to social influence)

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15
Q

Minority influence

A

Occurs when a small group influences the opinion of the majority.

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16
Q

Consistency

A

The minority keeps the same beliefs, both over time and between all the individuals that form the minority.

17
Q

Commitment

A

The minority demonstrates dedication to their position by making personal sacrifices, this shows that they are not acting out of self-interest.

18
Q

Flexibility

A

The minority being able to show compromise and allow some way to adapt their view.

19
Q

Drawing attention (Social Change)

A

Proving that a situation needs to change.

20
Q

Consistency (Social Change)

A

When people start taking part in events or protests.

21
Q

Deeper processing (Social Change)

A

Reflection of the majority views.

22
Q

Augmentation principle (Social Change)

A

The minority sacrifice for what they believe in.

23
Q

Snowball effect (Social Change)

A

Drawing attention which causes a gain in followers.

24
Q

Social cryptomnesia (Social Change)

A

When people forget the origins of a social change.