Social Influence Flashcards
Key Terms
Social influence
When individuals and groups change each other’s attitudes and beliefs. This includes conformity, obedience, and minority influence.
Conformity
A change in opinion or behaviour due to real or imagined social pressures from a group or an individual.
Internalisation
∙ The deepest level of conformity.
∙ Take on the majority view because we accept it’s correct.
∙ Permanent change of belief.
∙ Agree in public and in private.
Identification
∙ Moderate level of conformity.
∙ Conforms to the demands of a social role in order to identify with a group.
∙ Agree in public and not necessarily any change in private.
Compliance
∙ The shallowest level of conformity.
∙ Only exists when there is social pressure.
∙ Temporary change.
∙ Agree in public and disagree in private.
Informational Social Influence (ISI)
∙ The desire to be right.
∙ Occurs when we are unsure or have a lack of knowledge.
∙ When we agree because believe that they are correct. We accept this because we want to be right as well.
Normative Social Influence (NSI)
∙ The desire to be liked.
∙ Occurs when we want to fit in with the group.
∙ When we agree with the opinion of the majority because we want to feel accepted.
Obedience
A type of social influence where a person follows an order from another person, who is usually an authority figure.
Agentic state
Where a person feels no responsibility for their actions because they believe that the authoritative figure will take the responsibility, allowing them to obey to demands given by an authoritative figure.
Autonomous state
Where a person is free to behave according to their own principles, therefore, they will take responsibility.
Agentic shift
The shift from the autonomous state to the agentic state.
Authoritarian personality
∙ A dispositional explanation of obedience.
∙ A person who favours an authoritarian social system and admires obedience to authority figures.
∙ Submissive of superior figures and dismissive of inferior figures.
Social support
The presence of people who resist social influence. They can also help others do the same by acting as role models and show that resistance is possible.
Locus of Control (LOC)
∙ How responsible people feel of their actions.
∙ Internal: they are mostly responsible (greater resistance to social influence)
∙ External: luck or outside forces like fate are responsible (lower resistance to social influence)
Minority influence
Occurs when a small group influences the opinion of the majority.