Social Influence Flashcards
What are the two explanations for conformity?
ISI and NSI
What is ISI?
Informational social influence. The desire and need to be right. Looking to others for guidance in order to be correct. Most likely to occur in ambiguous situations - leads to internalisation
What did Abrams et al (1990) say?
ISI is most likely in ambiguous situations where we see ourselves as sharing characteristics with other members of the group - more likely to internalise the opinions of friends than strangers
What is NSI?
Normative Social Influence. The desire and need to be liked. A motivational force to be liked and accepted by a group - leads to compliance
Who investigated ISI?
Jenness (1932) and Lucas (2006)
Who investigated NSI?
Asch (1995)
What is a strength of NSI?
Supported by research e.g. Asch, suggesting the explanation is reliable
What is a strength of ISI?
Supported by research e.g. Jenness (1932) suggesting the explanation is reliable
What is a weakness of NSI and ISI?
It is most likely that the two explanations actually work together. It isn’t always possible to isolate ISI and NSI to study their effects, especially in real life
What is a weakness of NSI?
Does not affect everyone in the same way, e.g. in Asch’s study, 25% of participants never conformed not even once
Who came up with the three types of conformity?
Kelman 1958
What are the three types of conformity?
Compliance
Identification
Internalisation
What is compliance?
The shallowest level of conformity. Personal changes their viewpoint to seek approval/avoid disapproval from others members of a group. It is temporary because only lasts as long as the group is present. Person may not actually agree with the group. Public not private. Liked to NSI
