Social Influence 👫 Flashcards
What is Identification?
Conforming to the majority publicly and privately however, this is only temporary.
What is internalisation?
Conforming publicly and privately permanently.
Who came up with the 3 types of conformity?
Kelman.
What is normative social influence?
Compliance - individuals agree publicly to avoid social rejection however, do not agree internally.
What is informational social influence?
When and individual seeks information from others that they deem professional to find evidence of reality.
Who conducted the study with the comparison lines?
Asch
What were the findings of the comparison line study?
Conformity rate was 33% on 12/18 trials.
What are the 3 variations carried out on the comparison line study?
Group size, unanimity of majority & difficulty of task.
In which variation of the comparison line study did conformity drop to 5.5%? Why?
The unanimity of the majority.
Because if the majority don’t all agree then the information is deemed unreliable.
Who conducted the Stanford prison experiment? (SPE)
Zimbardo
What was the key feature of the guards’ uniform in the SPE?
Mirrored sunglasses - dehumanises
Who conducted the electric shock experiment?
Milgram
What was the maximum voltage that could be given in the shock study?
450V
What percentage of participants administered the full voltage in the shock study?
65%
What percentage of participants stopped obeying at 300V in the shock study?
12.5%
What were the 4 variations of the shock study?
Run-down office, teacher in the same room, shock plates, experimenter on the phone.
Shock plates
30%
Run-down office
48%
Teacher and learner in the same room
40%
Experimenter on the phone
21%
What is the agentic state?
The belief that you are acting as an agent for someone else so you therefore don’t feel the guilt.
What is a legitimate authority?
Someone who is believed to be the control of a situation.
Why was an institution important in the shock study?
Because the actions of the participant were harmful, the authoritative figure had to seem genuine. A prestigious institution helps to enforce purpose.
What is the authoritarian personality?
F scale. People who are more right wing have a more authoritarian personality.
What is the locus of control?
Internality and externality.
Yourself) (Others
Dogs cuddle cats after sunset
Drawing attention, consistency, cognitive conflict, augmentation, snowball
What study did Moscovici carry out?
Blue slides varying in intensity.
What were the results of the Moscovici study?
On 8% of the trials, the minority influenced the naïve participants to say ‘green’.
What is compliance?
Agreeing publicly but not privately.
