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Psychology AS level AQA > Social Influence > Flashcards

Social Influence Flashcards

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1
Q

What is conformity?

A

Changing thoughts and behaviours as a result of group pressure.

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2
Q

What is a ‘norm’?

A

A behaviour, attitude or value that is standard, used or typical of a group.

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3
Q

Norms vary from what?

A

One culture to another

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4
Q

What is compliance?

A

Changing thoughts, opinions and behaviours in public to for in with others, but privately not meaning it.

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5
Q

What is internalisation?

A

Changing thoughts, opinions and behaviours because we believe others have the right answer.

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6
Q

What is identification?

A

When we value something in a group so we conform to their ideas.

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8
Q

What type of social influence leads to internalisation?

A

Informational

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9
Q

What type of social influence leads to compliance?

A

Normative

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10
Q

What is normative social influence?

A

When we conform to a group to be accepted by them.

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11
Q

What are the 2 types of evaluation?

A

Methodological and ethical.

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12
Q

What is methodological evaluation?

A

Evaluating the way research is carried out.

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13
Q

What is ethical evaluation?

A

Evaluating the way participants are treated.

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14
Q

What are the ethical guidelines?

A
  • protection from mental and physical harm.
  • informed consent.
  • right to withdraw.
  • (no) deception.
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15
Q

Who did the research support for normative and informational social influence?

A

Asch

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16
Q

What is the aim of Asch’s study?

A

To see if participants would conform to majority social influence and give incorrect answers in a situation where the correct answers were always obvious.

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17
Q

What was the method to Asch’s study?

A

123 American male participants where one at a time seated in a room which 6 other men and asked to state which one of 3 lines was the same length as the standard line. Each time all the participants, except one, were confederates who were instructed to give incorrect answers in 12 of the 18 trials.

18
Q

What were Asch’s results?

A

Participants conformed to the incorrect answer 37% of the time.

19
Q

What did Asch conclude?

A

Even in unambiguous situations, there may be strong group pressure to conform, especially if the group is in unanimous majority.

20
Q

What were Asch’s variations?

A
  • group size
  • unanimity
  • task difficulty
21
Q

What is meant by the term ‘ecological validity’?

A

How much a study can be applied to real life

22
Q

What is informational social influence?

A

When we are in an ambiguous situation we look to others for the right answer and we believe them as we want to be right.

Psychology AS level AQA (1 decks)

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