Social Influence Flashcards
Define internalisation
Publicly changing behaviour while also agreeing privately
Define conformity
Yielding to real or imagined group pressure
Define compliance
Publicly changing behaviour to fit in but privately disagreeing with it
Define normative social influence
Yielding to group pressure to fit in
Define informational social influence
The desire to be right (follow a crowd due to a lack of knowledge)
Sherif
- The autokinetic effect
- Visual allusion of a stationary light moving in pitch black room
- P’s (all male) tested individually then in groups
- results converged by the end
- Ambiguous situation so conformity questionable
What is obedience?
An act in response to a direct order from someone else
Milgram variation
- isolating individual
- run-down office
- teacher placed hand on shock plate
- women
- telephone
- same room
Perrin and Spencer
- replicated Asch’s procedure using British engineering and chemistry students
- Found one conforming response in 396 trials
*probation officers and youths shows Asch’s level of conformity
Eagly and Carli
- meta analysis on gender conformity
* women more likely to conform in public
Crutchfield
- question booth - quick and cheap
* conformity increased with more difficult tasks
Smith and Bond
*individualist countries more resistant to conformity
Milgram
- 40 males
- prods 1-4
- 15 to 450 volts
- all p’s reached 350 volts
- 65% to 450 volts
Hofling et al
- nurses and unknown drug/doctor
- twice max dosage
- over phone call
- 21/22 obeyed
Rank and Jacobson
- replicated hofling but with known drug and three times recommended dosage
- doctor was known and able to speak to other nurses
- 2/9 obeyed
