Social Influence

Question 1

What is conformity

Answer 1

A change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people

Question 2

Types of conformity

Answer 2

Compliance
Identification
Internalisation

Question 3

Compliance

Answer 3

Involves going along with others in public but privately not changing opinions/behaviour
It’s the shallowest form of conformity and is temporary as behaviour stops when leaving the group
E.g. eating vegan food at uni because everyone else does but not wanting to and stopping whenyou leave

Question 4

Identification

Answer 4

The person conforms publicly aswel as privately- believing its the righty thing to do-they have identified with the group and feel a sense of group membership- the behaviour can still be temporary

Question 5

Internalisation

Answer 5

The person conforms publicly aswel as privately and accepted the group norm
The deepest form of conformity and the Change is permanent and changed vewis
E.g. eating vegan food at uni because everyone else does and then continuing to do that privately

Question 6

What are the explanations for conformity

Answer 6

Informational social influence
Normative social influence

Question 7

What is informational social influence (ISI)- explanations

Answer 7

Desire to be right/correcr
Look to others for more information as we believe they know more than us and must be correct
Most likely to happen in new or ambiguous situations where its not clear what’s right or wrong
ISI often leads to internalisation

Question 8

What is normative social influence (NSI)- explanations

Answer 8

Desire to be liked
Change behaviour to fit In with a group and be accepted
Most likely to happen in situations where you might feel concerned about rejection or social approval